Story

EVERYTHING is a story. It’s up to you to LEAD the story for the organization, for your team, and for your prospects.

Learning Library / Story / Altitude (Framework) / The 3 BIG Questions of Every Investor / To What End?

Story

To What End?

Story From the Field:

Recently sat down with a great prospect – She’s running a very fast growing marketing company, has two teenagers, engaged in a community and serving on the Board of a local college.

We were reviewing the Engagement Tool and engaging around the 30,000′ Blue Box message for the college… And she asked a very simple question:

“TO WHAT END?”

Her point was easy to accept.

A really great reminder that we can spend a lot of time with these Engagement Tools worrying about our words and themes and our stories and forgetting to answer that very simple question:

“TO WHAT END?”