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Story

Nobody Wants to Fund Case Management

Two years ago an ED said to us, “Nobody funds case management.” That’s because nobody understands case management. Case management is like ‘management’, ‘overhead’, ‘operations’, etc.

We went on to spend the better part of 30 minutes listening to the ED talk about all the things that a case manager enables clients to do or achieve. For this organization, it was helping women (w/ children) deal with obstacles to permanent housing and family issues such as getting kids to school, domestic violence, nutrition, job training and much more.

We re-branded our case management as a ‘Healthy Families Initiative’ which allowed us to focus on the IMPACT of the program AND it’s much easier to talk about, share and sell.

Test yourself, if you’re doing something that’s hard for others to understand then work on the MESSAGE. Start with the IMPACT or OUTCOME or WHY of the program and go from there.

Another quick example: An organization that helps homeless men and women. We asked the same questions and realized that it was not ‘case management’ but building a Life Track for their clients. They are going to get the Life Track Program funded (and they can spend that money on case managers).