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"You're in Sales. Get over it!"

- Tom Suddes

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Funding

Follow Up Within 24 Hours

The 24-Hour Rule

We need to get out our follow-up emails/letters within 24 hours – no matter what. If we wait to write the perfect proposal or pitch, with time, it (1) takes more effort and (2) we lose momentum.

We’ll take 80% perfect at 24 hours over 90% perfect in three weeks.