The idea here is to specifically look at sectors that FIT your CAUSE and/or your CASE.
- If you’re a social entrepreneur with a new and better way to provide a social service, you should target WEALTHY ENTREPRENEURS in your community. (‘Like-Kind’ Thinking)
- A critical community project in education, such as a College Access Program, should look to high-profile, wealthy COMMUNITY LEADERS, who know that education, dropout rates, graduation rates, etc. are critical community issues.
- A high school or college obviously needs to target their ALUMNI and CURRENT PARENTS
- A large health organization can target a list of people who have participated in their SIGNATURE EVENT (Race for the Cure, Relay for Life, etc.)
Special Note on WEALTH SCREENING: We’re fine with this in concept if you are a large enough For Impact organization and this will help you ‘screen’ your alumni or database. Remember that ‘wealth screening’ is simply a way to help you with the CAPACITY issue – It does not help with relationship or willingness or anything else!