Story

EVERYTHING is a story. It’s up to you to LEAD the story for the organization, for your team, and for your prospects.

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Story

Tell Your Story Enough and You Will Change the World

Let me tell you a story about an amazing man and social entrepreneur named Bill Strickland. We had the opportunity to exchange ideas with him and his team at the Manchester Bidwell Training Center in Pittsburgh.

Bill’s credited as both a terrific social entrepreneur and a visionary. More importantly, his program to transform the lives of poor youth and the community works. Harvard’s done four case studies exploring the success. (By the way, Apple is the only other ‘organization’ to be the subject of four Harvard Case Studies.)

What I really appreciate about Bill is his persistent story telling. I’ll bet he’s shared his slide show 3000+ times. I know for a fact he’s shared his story in front of every audience that will have him … in hundreds of cities … around the world.

I share this with you for two reasons. First, Bill is a great storyteller and you need to hear his story. (Listen to his TED Talk, “Bill Strickland makes change with a slide show.”)

Second, the dude works hard and you can too! Sharing your story 3000 times is hard work. It requires persistence and conviction to your message. Sometimes you end up speaking to a room of five people and sometimes Jeff Skoll is in the audience. The way Bill tells it, “And [insert famous/influential name] was in the audience; she came up to me and said, ‘I’d like to help!’” In 2011, Bill was awarded the 2011 Goi Peace Award – This is Japan’s equivalent to the Nobel Peace Prize.

If you tell your story 3000 times I promise these things will happen to you as well. Here’s the thing – you don’t need to share your story 3000 times. It’s just the idea of committing to MASSIVE ACTION (as Tony Robbins calls it).

What if you told YOUR story 100 times? You WILL raise funds and change lives.

What if you told YOUR story 1000 times? You WILL change your sector or city.

What if you told YOUR story 3000 times? You WILL change the world.