Get Those Who Care About Your CAUSE, Then Sell Your CASE.
Cause: Your reason for existence. The big problem you’re trying to solve or change.
Case: Your approach. Your model. The way in which you impact the CAUSE.
Think about the the difference between CAUSE and CASE.
When you’re with people that already understand the CAUSE you must engage them with your CASE. (See Use the Rule of 3 to Simplify at 14,000′)
Having a funding rationale answers the question: “Where does the money go?” It’s tied directly to packaging your CASE: Your Priorities and Projects and Programs, around your IMPACT.
The CASE should be all about the WHAT and HOW you will USE FUNDS to deliver your impact. For example: