Story

EVERYTHING is a story. It’s up to you to LEAD the story for the organization, for your team, and for your prospects.

Learning Library / Story / Story / Simplify Your Message / What’s In A Message? / Clarifying vs. Convincing

Story

Clarifying vs. Convincing

Kerry and I were with an organization, working on the funding message and role playing visits. The executive director sounded like he was trying to CONVINCE me (and maybe himself) about the greatness of every program. As he spoke it felt like he was listing of all the great things about the program – an endless and unorganized litany of things about the program. I was lost.

I represented someone who had taken the meeting, with whom he’d already had an engaging conversation at 30,000′ about saving lives. At that point, he should not be trying to CONVINCE me that the programs are great and wonderful. The mental exercise instead became to focus on CLARIFYING how we have the impact.

Moving from CONVINCE to CLARIFY was a transformational mental exercise. In a second run through he was punchy, convincing and clear. I saw the order in what they were doing and, in receiving less information, I had fewer questions.