Story

EVERYTHING is a story. It’s up to you to LEAD the story for the organization, for your team, and for your prospects.

Learning Library / Story / Altitude (Framework) / Start With WHY / Selling Happens at 30,000’

Story

Selling Happens at 30,000’

Selling happens at 30,000’.

The number one question of every investor is, “Why do you exist?”

If the person you are talking to doesn’t care about your WHY, it’s very hard to talk to her about the what and the how. Conversely, if your WHY is her number one priority, you can ask on the proverbial ‘first date.’