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Learning Library / Story / Altitude (Framework) / Start With WHY / Selling Happens at 30,000’ / The Jerry Maguire Close

Story

The Jerry Maguire Close

Leigh Steinberg is a sports agent who represented the No. 1 overall pick in the NFL draft a record eight times – a milestone unmatched within the sports industry.

Steinberg is often credited as the real life inspiration of the sports agent from the film Jerry Maguire.

Reportedly, Steinberg had a chief aim when going into any negotiation – to get the person he was with to agree that his athlete was the best (fill in the blank: quarterback, running back, etc) in the league. Once he got them to agree (selling happens at 30,000′) the rest of the negotiation was pretty easy.