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For Impact | The Suddes Group

Daily Nuggets: A For Impact Blog

Change Your Vocabulary


Last week I re-posted ‘stop being a not-for-profit‘. This week I want to re-post another one of the posts from the ‘way back’ (first composed in 1998 and revised several times since then).

Change Your Vocabulary

If you get the whole change in thinking from ‘not-for-profit’ to ‘for-impact’ then here are several other CHANGES to help you change the way you think. More than some ‘language game’ this is really important stuff — it represents a completely different attitude!

Not-for-profit FOR IMPACT
Charity PURPOSE
Mission Statement MESSAGE
Survival VISION
Inform INVOLVE
On the board ‘ON BOARD’
Competition COLLABORATION
Donor (Donation) INVESTOR (INVESTMENT)
“Warm fuzzies” RETURN ON INVESTMENT
Transactions RELATIONSHIPS
Ask for money PRESENT THE OPPORTUNITY

You can also download the PDF