Find those who care about your CAUSE, then sell your CASE.

A few weeks ago we published “10 Action Steps to Help you Engage in 2016.” Over the next 10 weeks, we are going to use each action step as a week long theme to help you get it done!

This week’s theme is BUILD YOUR FUNDING RATIONALE.

Cause: Your reason for existence. The big problem you’re trying to solve or change.

Case: Your approach. Your model. The way in which you impact the CAUSE.

Think about the the difference between CAUSE and CASE.

When you’re with people that already understand the CAUSE you must engage them with your CASE. (See Use the Rule of 3 to Simplify at 14,000′)

Having a funding rationale answers the question: “Where does the money go?” It’s tied directly to packaging your CASE: Your Priorities and Projects and Programs, around your IMPACT.

The CASE should be all about the WHAT and HOW you will USE FUNDS to deliver your impact.
For example:

“We’ve put together a plan to scale and innovate in our three core areas – Family Literacy, Read Aloud Programs and Teen Services – that would require $1.3M over the next 1,000 days. Here’s what we would use the funds for – 1000 Families in our Literacy Program, increase 1:1 teen Mentoring by 30%, excellent data and evaluation, and 10 new school relationships.”
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