The word PREDISPOSE means exactly what it says. (Weird, huh?) We are literally (not figuratively) predisposing the person or persons, in advance, to our contact.
PREDISPOSITION is anything and everything we can do to make it not a cold call (because we are professionals who don’t make cold calls!)
Always PREDISPOSE the prospect/potential investor to (1) your phone call to set up the visit, (2) the visit/presentation itself and (3) the follow-up.
Note: Predisposition is not ‘cultivation’!
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