The iPhone: A Case for Oversimplifying

When Apple launched the first generation iPhone in 2007 it shared a device that offered full-email, rich media, a web browser, and a phone.

Think about what they chose to call this: a phone (that does really cool stuff!)

Often times working with organizations to simplify – there is a fear that the final concept omits ANYTHING. In one of these standard group setting the original iPhone device would’ve been named the iWebMediaMailPhone!

When explaining WHAT you do, choose words people understand. Anchor the concept and THEN tell me how you’re different, cool, etc. When someone says you’re oversimplifying just point to the late genius Steve Jobs.

P.S. I downloaded the new episode of Sherlock last night. I don’t know if I would call that a TV show, or a movie, but I purchased it through iTUNES. Not the iMediaEverythingCloudStore.

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