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Daily Nuggets: A For Impact Blog

Drucker: 5 Most Important Questions


Peter Drucker was certainly the management guru of all gurus and master of simplicity. (Although his book MANAGEMENT is 568 pages!)

Drucker talks about THE 5 MOST IMPORTANT QUESTIONS YOU WILL EVER ASK ABOUT YOUR ORGANIZATION. Jim Collins, Philip Kotler and Francis Hesselbein all contributed here.

Here are Drucker’s 5 self-assessment questions:

  • WHAT IS OUR MISSION?
  • WHO IS OUR CUSTOMER?
  • WHAT DOES THE CUSTOMER VALUE?
  • WHAT ARE OUR RESULTS?
  • WHAT IS OUR PLAN?

We love Peter Drucker’s thinking and his ‘stuff.’ Although he has positioned these 5 questions for any ‘ORGANIZATION,’ we think they could be slightly re-worded or re-positioned for all FOR IMPACT ORGANIZATIONS.

  • WHAT IS OUR PURPOSE?

    Vision. Impact. Mission. Reason for our Existence. Highest Level of Engagement.

  • WHO DO WE IMPACT?

    Directly. Indirectly. Ripple Effect. Individuals, Families, Community, Diaspora, the World.

  • WHAT ARE OUR PRIORITIES?

    Goals. 3 Circles. 3 Buckets. Focus.

  • WHAT IS OUR PLAN?

    Action Plan. Funding Plan. Math.

  • WHO SHOULD INVEST?

    Impact Drives Income. Ideal Profile. Master Prospect List.

We’re always amazed that some incredible organizations we’ve worked with have trouble with ANY of these 5 questions. The fact is, almost no organization we’ve ever worked with has simple answers (that are clear, concise, and compelling) to these questions.

Once you’ve thought about these ‘answers’… you can turn them into a wonderful PRESENTATON TOOL around PURPOSE, PRIORITIES and PLAN.