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Selling is first and foremost the forging of a human connection.

For Impact Ideas | | Nick Fellers

Last week I tried to talk share with you some thoughts on why ‘sales’ was so important to our business of saving lives, changing lives and impacting lives.

This am, saw a tweet from Bob Burg (@BobBurg). He nailed it in < 140 characters: "Selling - at its core - is not a business transaction. It is first and foremost the forging of a human connection."