I was re-reading for the umpteenth time DO THE WORK by one of my favorite authors Steven Pressfield. Heading down to Wake Forest University to be with their outstanding Advancement Team for some coaching/training.
There is a huge amount both wisdom and motivation in this DTW nugget:
START BEFORE YOU’RE READY.
DON’T PREPARE. BEGIN.
“Remember, our enemy is not lack of preparation; it’s not the difficulty of the project or the state of the marketplace or the emptiness of our bank account.”
“The enemy is resistance.”
“The enemy is our chattering brain, which if we give it so much as a nanosecond will start producing excuses, alibis, transparent self-justifications and a million reasons why we can’t/shouldn’t/won’t do what we know we need to do.”
That quote is one of the reasons that Steven Pressfield is one of the most impactful writers/thinkers in the world. He puts a name on the nugget. He captures in very few words the essence of the problem. Then, gives simple solution. START BEFORE YOU’RE READY.
DON’T PREPARE. BEGIN.
ENGAGE, THEN PLAN.
ACT NOW.
DON’T MAKE DECISIONS FOR YOUR PROSPECTS.
Pressfield quotes W. H. Murray who quotes Goethe with one of my favorite inspirational quotes:
“Whatever you can do or dream you can, begin it. Boldness has genius, power and magic in it.”
