Here’s $100,000 worth of advice on your MESSAGE/BRAND, compliments of Ken Carbone. This comes from Fast Company’s CO Design. Carbone is Co-Founder and Chief Creative Director of the Carbone Smolan Agency.
So many reasons I love this!!!
• $100,000 of advice in just 3 WORDS!
• One of those words is SIMPLIFY!
• The writing is tight, filled with great ‘words’ and powerful.
Nick, Kerry and I spend sooooo much of our time helping people with MESSAGE (BRAND). This is a great ‘formula’: UNIFY. SIMPLIFY. AMPLIFY.
