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For Impact | The Suddes Group

Daily Nuggets: A For Impact Blog

Just 3 Sentences


I received this blog in 2010 from an amazing young, talented Social Entrepreneur. In her own words, it describes how SIMPLICITY can make a HUGE difference in a presentation.

Upon hearing your presentation at StartingBloc, I prepared a document that describes my start-up in 3 sentences. A simple, concise message explaining the how, what, and why.

Today I had a meeting with a nonprofit lawyer who tore gaping wounds into my business model, revealing all the ways that my start-up is a legal nightmare. I sat in quiet horror, listening to his criticism.

After he finished his diatribe, there was a pause. And I slipped him the paper. Just 3 sentences. He read them. He re-read them. Then he took a deep breath, and agreed to take me on pro-bono!!! This is the top nonprofit lawyer in XXX! Not only is he going to help me incorporate and will develop the documents I need to be legally protected after we launch, but he is also going to use his contacts to expedite the process so that I have 501(c)3 status within 4 weeks!!! And he is going to put me in touch with his friends who run foundations!!! And he will help us get media coverage when we launch!!!

It’s a life-changing development, because otherwise, I’m certain that my organization would go down in legal flames. But now I’m taken care of! Thank you thank you thank you. I know it was the simple message that sold him. 🙂

Just re-read the last sentence.

Kudos/accolades/applause to M. for doing something with an idea for the presentation.