For Impact | The Suddes Group We Help You Tell Your Story and Fund Your Vision
For Impact | The Suddes Group

Daily Nuggets: A For Impact Blog

Man’s Search For Meaning


This is the book that almost every ‘personal development expert’ puts on their list of top 10 books.  As the year ends, and we look towards 2015 and beyond … this is one of those books that reinforces everything we are thinking (and hoping) on Purpose, Meaning and Impact.

Thanks (again!) to Shane Parrish at Farnam Street for find this unbelievable clip from 1972 of Viktor Frankl delivering a powerful message about the most important gift we can give others.

“If we take man as he is, we make him worse, but if we take him as he should be, we make him capable of becoming what he can be.”

Here’s the clip.  Take 4 minutes and 22 seconds out of your life to hear Viktor Frankl in person talk about Purpose and Meaning.

***1972!  He makes a big deal of 16% of the American youth want to “make a lot of money”78% are searching Meaning and Purpose.  Those are the same kind of numbers that are thrown around today.

“Everything can be taken from man but one thing: the last of the human freedoms –
to chose one’s ATTITUDE in any given set of circumstances, to chose one’s way.”

– Viktor Frankl in Man’s Search for Meaning