ALTITUDE is a great way for an entrepreneur to answer these 3 critical questions:
- WHY… are you in business?
- WHAT… business are you in?
- HOW… do you make money?
Social Entrepreneurs can use this Framework to talk with angel investors, recruit talent and even organize the Business Model and Plan.
Note: Latitude. A small shift in the first two letters of ‘ALTITUDE’ opens up an entirely different way of looking at this: LATITUDE. Many of our Frameworks are laid out horizontally, still using our blue, red, green color code.
