On Altitude: Entrepreneurial Application

ALTITUDE is a great way for an entrepreneur to answer these 3 critical questions:

  • WHY… are you in business?
  • WHAT… business are you in?
  • HOW… do you make money?

Social Entrepreneurs can use this Framework to talk with angel investors, recruit talent and even organize the Business Model and Plan.

Note: Latitude. A small shift in the first two letters of ‘ALTITUDE’ opens up an entirely different way of looking at this: LATITUDE. Many of our Frameworks are laid out horizontally, still using our blue, red, green color code.

 

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