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Share the Story… Present the Opportunity

This has become one of our most powerful ‘sales’ training tools and prep for big visits/asks.
 

You can either…

 

Spiel/babble incoherently

OR

Share the Story

Ask for Money

OR

Present the Opportunity

 
(Temporarily) tattoo this on the back of your hand on your next Visit/Ask!

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Return on Energy (R.O.E.)

Earlier this week we reminded you of our thoughts on a VOCABULARY CHANGE for the sector. Two big shifts are from ‘donor’ and ‘donation’ to ‘investor’ and ‘investment.’

And, obviously, you would know what every INVESTOR wants from their investment: A RETURN (ROI).

As a For Impact Leader or Social Entrepreneur, you know that you can DELIVER on that RETURN with your Impact, giving your prospects the chance to save and change lives.

There is another return that we use quite often that seems to really grab people’s attention:
 

RETURN ON ENERGY

 
What (exactly) is your RETURN on ENERGY? (In this case, ‘ENERGY’ means both physical and mental TIME and FOCUS.)

Is the end result worth the ENERGY?

Are you working on your Top 3% or still expending a lot of (wasted) ENERGY at the bottom?

This seems to be especially big for organizations trapped in a transaction-based system of special events (life-sucking, volunteer-draining) with often and incredibly low RETURN ON ENERGY:
 

 
If that describes your organization, then think about this rhetorical question:

What would happen if you did away with one event?

And then, you focused all that energy (time, urgency, people, resources) on building a great relationship with one or two prospects who could invest $1Million in your vision?

 

 

Remember:

Special Events As Fundraisers: They’re not special and they raise minimum net dollars for your impact.

Major Gifts: Raise the most money at the least cost.

97/3: 97% of the money/investments comes from 3% of your family: focus on the 3%.

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2:1 Rule for Deliberate Dialogue

I was recently coaching a brilliant scientist. She is world-renowned for her research and was having no problem getting visits. I joined her on a visit.

Despite our plan, she spoke for 20 solid minutes before giving the prospect a chance to engage in some form of dialogue.

Everything she said was good. The only challenge is that it was shutting out the other person. We were – most certainly – skipping right past a host of connections.

On every visit, the prospects were wow’d but not maximized.

To change this, we started to focus on the practice of creating DELIBERATE DIALOGUE.

Deliberate dialogue is the act of intentionally
stopping to create dialogue.

For my scientist friend, we had to be even more specific. The coaching was this:

For every two minutes of ‘presenting’, you should STOP and ask a quick question.

We called this the 2:1 RULE using DELIBERATE DIALOGUE.

This is about INTENTIONALITY!!!

Some people do this very effectively:

I’ve been talking for a few minutes so I want to stop and then see if this is making sense.

Or simply: Does this make sense?

Or, you can set it up: I will talk for a few minutes and pause to see if we’re tracking.

It doesn’t have to be scripted. Most of the time the ‘talker’ just needs to stop long enough for the other person to jump in.

If you’re struggling to ENGAGE with someone else, or
If YOU end up doing all the talking,
be DELIBERATE in creating dialogue.

The benefits are numerous:

  • If you’ve lost them, then it’s not by much.
  • If there is an on-ramp for the other person, it lets him or her catch it.
  • You can listen when the other person is talking.
  • When we talk, we become fully engaged. (So let the other person talk.)
  • Feedback. Simple.

For the scientist, it was a game-changer.

Note: We’re in the midst of 33 days of our ‘best of’ For Impact Ideas on a Napkin. Check the blog daily for some great reminders.

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97/3: Focus on the Top!

97% of all your INCOME (SALES/REVENUE) will come from

3% of your PROSPECTS (Portfolio/Community/Family).

This is a fact. Don’t fight it. Deal with it.

97/3 just reinforces the need to find your BEST and most QUALIFIED prospects!

The whole ‘80/20’, Pareto the Italian Economist thing is soooooo 1980. (Actually, it was in the 18-somethings.)

A quick parable/metaphor to reinforce this concept.

Lions, Mice, and Antelope.
A lion can hunt, capture, kill, and eat a field mouse. But the ENERGY expended is greater than the caloric content of the mouse. If a lion spent her whole day hunting and eating field mice, she would slowly starve to death!

A lion cannot live on mice. Lions need antelope. Antelope are BIG. Antelope take more planning, persistence, speed, and strength to capture and kill. But, once killed, they provide a huge feast for a lion and her pride.

A lion can live a long and happy life on a diet of antelope. She will die ‘chasing mice.’

BIG IDEA: The Master Prospect List (MPL)

 

The MPL is one of the biggest ideas in our sales and prospecting process. It’s a system of:

rating and ranking,
your best and most Qualified Prospects,
in descending order of importance.

PRIORITIZATION is the centerpiece of our prospect system: the MPL is not a random group of names nor an alphabetical list!

The MPL ranks ALL of your prospects, not just ‘individuals’.

Here are 3 ways to execute:

  • RATE & RANK Your Prospects. (MPL)
  • Assign a RELATIONSHIP MANAGER. (Portfolio)
  • Identify NATURAL PARTNERS. (Visits)
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Change Your Vocabulary

Tom Peters says, WORDS ARE IMPORTANT.

Jim Collins says,

“We need a NEW LANGUAGE. The critical distinction is not between business and social, but between GREAT and GOOD. (We need to) jointly embrace a LANGUAGE OF GREATNESS.”

And, I say, CHANGE YOUR VOCABULARY!

 
 

I believe that if you CHANGE the way you TALK…

you can CHANGE the way you ACT!

 

It’s not just a personal belief: there is compelling science around the psychology of CHANGE that includes tremendous work on this whole idea of NEUROLINGUISTICS and how we FRAME things. Pioneering researchers on cognitive science and linguistics have pointed to the paramount importance of something called ‘FRAMING’.

George Lakoff, Professor at University of California Berkeley, defines ‘FRAMES’ as the mental structures that shape the way we see the world. He says that ‘FRAMES’ are part of our “cognitive unconscious;” but the way that we know our current frames or new frames springs from LANGUAGE.

I want to strongly encourage you to CHANGE YOUR VOCABULARY. CHANGE the way you TALK …To dramatically CHANGE the way you ACT.

My hope is that the following OLD WORDS/NEW WORDS will help you ‘TALK THE WALK’… to make it easier to ‘WALK THE TALK!

(more…)

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Just Ask

Just Ask is the ACTION part of the For Impact Point of View.

Through The Suddes Group, we’ve raised a $1B. A big reason for this – WE ASKED.

 

 

This napkin has just two words. Please note that it does not say:

Ask…
…when timing is perfect.

…when you know exactly what to ask for.

…after you’ve visited with the prospect nine times.

…when you’re entire board is on board.

…when those butterflies in your stomach are finally gone.

…when you have the perfect message.

…when you have the perfect materials.

It says, Just Ask!

Timing will never be perfect.

The only way you’ll know what to ask for is by asking (and getting a response).

Cultivation is for people who can’t communicate. You are in the business of saving, changing, and impacting lives; if you’re with someone who wants to do just that, you can ask on the first visit.

I still feel like I want to puke before a big ask.

The only way to truly test a message is to ask.

You don’t need perfect materials – You need a tool to help you engage in a conversation.

Just Ask is all about action.

It’s permission to move. Nothing happens until you ask!

Until you ask, (one-on-one) the message is not personal.

Until you ask, people don’t know how they can help.

Until you ask, the prospect doesn’t guide you through what else is needed (from the you, from the org or from the plan) to make a commitment.

Until you ask, a prospect can’t say YES!

Just Ask!
Always Ask.
This is 90% of everything you need to know about raising money.
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Be For Impact

BE FOR IMPACT is a 50,000’ conversation, an imperative, and a challenge.

Finding PURPOSE is a journey. BEING FOR IMPACT is a decision.

We have learned that you either get BE FOR IMPACT right away or you don’t. If you do, I hope the following helps you decide to ACT on this challenge:

BE FOR IMPACT is the ‘other Golden Rule’. You can think about BEING FOR IMPACT in the same way that you think about ‘DO UNTO OTHERS’.

BE FOR IMPACT is all about the WHY. (Why do we exist? To have an impact. To leave a legacy. Why do we get up in the morning? Why do we go to work? Why, why, why?)

BE FOR IMPACT is the holy grail, so to speak, of organizations, businesses and people. Any truly great or successful company or Third Sector organization is driven by their IMPACT.

BE FOR IMPACT, again, is a conscious decision, an intent. It’s a commitment that just takes a moment to make and a lifetime to deliver.

BE FOR IMPACT is timeless. Andrew Carnegie. Napoleon Hill. Earl Nightingale. Og Mandino. Rick Warren. And I’m sure somewhere Aristotle and Plato, using some Greek words, laid out the idea of IMPACT.

BE FOR IMPACT is about a legacy. The people who have left the largest legacies have always had the greatest impact. (They’re not the ones who left the most money.)

*THE DASH. My good friend and brilliant thinker, Jim Mahoney, is founder and president of Battelle for Kids. Jim says the DASH is your impact. On your tombstone, the DASH between the year you were born and the year you died symbolizes your IMPACT/ LEGACY. You have the opportunity to write/define your DASH. (I call this your EIA, your Eulogy In Advance.)

BE FOR IMPACT is about value and service and purpose and meaning. Oprah Winfrey recently delivered a commencement speech to Harvard graduates with this message:

After interviewing over 35,000 people, there is a universal truth: Every one of those people craved affirmation.

In her words, it was always, “How did I do?” It doesn’t take much to change that to “Did what I do matter?” “Did it make a difference?” “Have I had an impact?”

BE FOR IMPACT can also be a job description! Every organization is looking for people who want to wake up in the morning and have an impact. Provide value.

*What if this was part of the Ideal Profile you were seeking to any important role in your company, your organization or your team. “Do you want to have an IMPACT?” “What kind of IMPACT do you want to have?”

BE FOR IMPACT would seem to be a huge part of the ‘work-life balance’ conundrum. Certainly, the question of IMPACT transcends work, career, and money. It represents IMPACT on your family, your friends, your community and much more.

In Closing:

BE FOR IMPACT is the way you can change THE world or change YOUR world. It’s a great way to “make a dent in the universe” as Steve Jobs used to say. Gandhi added, “BE the change you want to see in the world.”

We are human BEings, not human DOing.

In 1623, Billy Shakespeare wrote the opening soliloquy in Hamlet, questioning the whole meaning of life. “To BE or not to BE … that is the question.”

In the 21st century, that might be asked in a different way. “To BE FOR IMPACT or not to BE FOR IMPACT … that is the question.”

Only you can answer it.

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No More Not-For-Profit

Why do we define ourselves in the negative? It makes no sense.

Does your organization exist to not make any money?

Or, does it exist to save lives, change lives and impact lives?

Anyone who has barely even touched the surface of our For Impact thinking knows that right under our Controlling Insight of IMPACT drives INCOME (not the other way around) is the idea that this is NOT about not-for-profit, 501c3, tax-exempt, charity, etc.

We are the only industry/sector which defines itself in the NEGATIVE! (It is the equivalent of Starbucks calling themselves a ‘Not-tea’ company or Southwest saying “We’re in the ‘not-train’ business.”)

Stop defining yourself by what you’re not.

Start defining yourself by what you are for: IMPACT.
 

More than a shift in language we need a different way of being.

This shift is about attitude. It’s about your purpose (the WHY). It’s about re-thinking an entire sector (or two).

In 1950, Earl Nightingale wrote The Strangest Secret. The secret (common to many beliefs, all sectors, and all definitions of success): We become what we think about.

What becomes of us when our entire thinking is about ‘nonprofit’?
What if we think, instead, about changing the world?

 

The For Impact Movement

We’ve been sharing this message for the last 15 years and living it for longer than that. The past few years has given rise to an incredible conversation around this VOCABULARY and CHANGE.
 

Think not and be not about:

Charity, 501c3.

Tin Cups or Begging.

Not-for-profit OR for-profit.

Think about and be about:

An organization that is Changing the World.

Selling your Vision.

For Impact!

 

Note: Here is some great thinking from Peter Drucker:

Every organization has to abandon almost everything it does.

No ‘some’ orgs… need to ‘tweak’… some ‘things.’ What if you abandoned:

Direct mail. Lengthy Case Statements. Feasibility Studies. Volunteer Solicitations. Survival Pitches. Small thinking. Cultivation. Special events (that aren’t special and don’t raise money). Letters that read “We are a 501(c)3” (who cares?). Committee Reports. Etc.
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Impact Drives Income. (Not the Other Way Around.)

Putting an ‘idea on the back of a napkin’ is pretty important to us. The ‘napkin’ is the most powerful device or metaphor for SIMPLICITY that we’ve come across.

That old saying “a picture is worth a thousand words” is true, and in this case, the visual represents everything we have learned and believe after 30 years in the field.

 

 

Our entire MESSAGE and POINT OF VIEW can be summarized with these 3 color-coded words: IMPACT DRIVES INCOME. Even simpler: 2 words and an arrow on a napkin!!

The implications of this idea are everything to us.

It is not about fundraising, development, soliciting people for money, or anything else you do under the guise of raising money. Instead:

Impact Demands, Drives, Determines Income.

The SIZE and SCOPE of your Impact Determines the SIZE and SCOPE of your INCOME. (Not the other way around.)

It’s ALL about your IMPACT. How are your saving, changing or impacting lives?

If you can convey your VISION, IMPACT or PURPOSE and do so CLEARLY, CONCISELY, COMPELLINGLY…

To someone who wants to do just that…
Then, YOU GET MORE MONEY!!!
Then, MORE MONEY EQUALS MORE, GREATER IMPACT.

Little bit of Lion King ‘Circle of Life’ going on here, but whatever it takes to make the point! The more IMPACT you have – the more INCOME you can have – the more IMPACT you will have.

Action: Put these words, this visual, this napkin everywhere:

Share it with your Board.

Begin every staff meeting with it.

Even use it on presentations.

It’s a great REMINDER to start every conversation with WHY you do what you do.

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3/3 kicks off 33 days of For Impact Ideas on a Napkin

Today is 3/3 and if you know us, you know that 3 is our favorite number! So, today, we’re kicking off 33 days of For Impact Ideas on a Napkin.

We’re starting with (of course) The Rule of Three.

The Rule of 3

The Rule of 3 is a magical rule for SIMPLICITY.

As human beings, we’re wired to understand, internalize, and remember threes. Politicians know this, as does the media. Neuroscience tells us that the brain actually finds harmony in threes.

One is lonely (no choice.)

Two creates an either/or conflict. (Sophie’s Choice, anyone?)

Not only is Three just right (thank you, Goldilocks) but anything more than three is too complex!

Barry Schwartz’s The Paradox of Choice: Why More is Less tells us stories of engagement DECREASING proportionate to MORE choice.

Look around:

Three-Act Plays. The first act sets up the story, the second act creates conflict, and the third act is the resolution.

The Holy Trinity.

Pyramids. An ancient symbol for strength.

Think BIG! Build SIMPLE! Act NOW! (Can you feel the cadence?!?!)

Today. Tomorrow. Forever.

You can use the Rule of 3 to simplify EVERYTHING you do and how you communicate:

If there are 20 points you want to make about why you exist, you need to frame them up under 3 storylines.

If you have 7 programs, you need to package those into 3 funding priorities, such as:

People, Programs, Places.
Students, Teachers, Campus.
Read-Aloud Programs, Family Literacy, Teen Intervention.

If someone asks you a complex question, you can respond by saying, “I can answer that with these 3 things…”

If someone asks you, “How can I help?”, you can answer by saying, “We ask everyone for 3 things:

To be a Champion for our cause,
To Invite others to be engaged,
and to make an Investment in our Impact.
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A Campaign Is…

Several times each month I visit with boards and leaders. These thoughts represent a lot of the conversations I’ve been having on the subject of “campaigns”.

“What is a campaign?”

I often engage a board with this question. The word-association is something about which we should to be mindful.

  • “Committees!”
  • “Asking our friends for money!”
  • “Kickoff events!”

If the ‘capital campaign’ had a brand, it would be a bad one.

So, the first thing I often do is take control of the word.

A campaign is…

  • A time when we (The Suddes Group) see organizations getting very serious about building and maximizing relationships. This begs a question, “When would we NOT want to be building and maximizing relationships?

    This is all. it. is. By this definition we should ALWAYS be in a campaign.

  • A defined initiative with a goal and a plan.

    The first notion of a campaign I can find goes back to the Roman days: targeted initiatives with an objective and a plan (and then a celebration).

  • A story!

    The campaign is a time for us to tell our story! And, in fact, the campaign itself is a story. What’s the story we want to be telling about the next chapter in our impact?

    The story is not about ‘a capital campaign’ or ‘a building’. Those are traditional capital campaigns. Instead, what if we built a focused story around what we want to accomplish in the next 1000 days? Some examples:

    • “We want to be there when people need us!”
    • “Advancing care for vulnerable populations.”
    • “Scaling our impact on a national level.”

      Each of these defined very successful campaign initiatives. They provided the focused narrative for our 1,000 day WHY/WHAT/HOW.

  • A catalyst.

    For telling our story. For engaging others. For change. For results. For impact.

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April 2015 Boot Camp: ‘Early Bird’ Opportunity

Want to explore the For Impact Point of View and Sales Process in person?

Join us for our For Impact Funding Boot Camp on April 28-29 at Eagle Creek – our beautiful 50-acre retreat center.

The For Impact Boot Camp is focused on frameworks and skill building – You will leave with the knowledge you need to simplify your message and funding rationale, and take your organization to the next level.

This high-energy, day-and-a-half session covers topics like:

  • How to execute against a sales process (for major gifts, campaign gifts, transformational gifts, etc.)
  • How to build and maximize relationships
  • How to build and lead an effective team
  • How to ask, close, and follow-up

The Boot Camp is perfect for organizational alums, new hires, or anyone looking to hone individual skills – both personal and professional!

We’ve extending our Early Bird pricing – Register before February 27th to take advantage of this offer! Discounts are also available for Alumni Organizations and teams with 4 or more participants.


For More Information, FAQs and Registration:
For Impact Funding Boot Camp

Tuesday, April 28 – Wednesday, April 29 2015
Ostrander, OH
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