I’ve written a few other things on the whole idea of RE-ALLOCATION. In its simplest form, this is a one-word entrepreneurial approach to taking a hard look at your GOAL… and then RE-ALLOCATING RESOURCES to meet those goals.
Here’s what triggered this. Nick, Kerry and I hear this comment three to ten times a day: “We love your stuff. We really need your help. (With our Board, with Training, with Coaching). But, WE DON’T HAVE ANY MONEY/BUDGET.”
Here’s the part that bothers me so much about that. When challenged about CURRENT use of resources, this is what we hear:
- • “We just spent HUGE DOLLARS on wealth screening.”
- *What good is it to know the auditor’s assessment value of their house in today’s turbulent real estate market?
- • “We just spent HUGE DOLLARS on our database management system.”
- *You can’t manage relationships you don’t have!
- • “We just spent HUGE DOLLARS hiring a Planned Giving Officer or adding Special Event Coordinators.”
- *You’re in sales. Get over it. Boots on the street. Top down, shoulder-to-shoulder presentations.
I could go on and on. I won’t. You either get the fact that you need to RE-ALLOCATE RESOURCES (Money, Time, People) to those things that are MOST IMPORTANT… or you don’t.
Note: This particular conversation would also lead to the Pandora’s Box of ‘COST OF FUNDRAISING’. Do the Math. It will make this whole RE-ALLOCATION thing waaaay easier.