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Share your For Impact Story

How are you using the For Impact Approach? Take a minute to tell us and other For Impact readers. We’ll set you up with one of our Motivational Mugs and possibly and Amazon Kindle.

The action: Tell us your For Impact Story in under two minutes..

The background: We engaged with some 300 organizations last week via Campaign Week’s teleseminars and coaching calls. Regular readers will know I am a reader/follower of VC Brad Feld. Several years ago Brad talked about ‘Random Days’. These were days filled with random meetings and calls in an office-hours-fashion. Over the years this has led to some exciting connections, some business opportunities and also really expanded Brad’s thinking about the world in which he lives (technology, VC, Boulder).

Brad’s Random Days offers the inspiration for our annual week of free seminars and open coaching hours.

More than other years we were blown away at how people were using FI. We heard from people that were leading trainings using the For Impact sales model, innovating on the engagement tools and some that were now using napkins everywhere. In previous years I had a pretty good lead on these folks. There were several times last week I heard previous strangers say things like, “I’ve been following you for three years. Came from a sales background and now sit on a board. I have everyone in our organization using your system…”


It’s time to start a system to capture and share these stories with others. If you’ve used anything from a boot camp, seminar, blog entry… take a moment to let us know using this form.

I have no idea where this project will go but I’m pretty confident you will make it pretty remarkable.

Edit & Amplify

Mark Parker, Nike CEO, has a simple mantra: EDIT & AMPLIFY.

“I’m trying to short list the things that will make the biggest difference; and amplify the innovation agenda. That’s an art and a science.”

Phenomenal cover story in Fast Company on THE WORLD’S MOST CREATIVE CEO.

I love my FAST COMPANY… and I LOVED this article. Parker is an athlete, an artist, a designer… and, oh yeah, a CEO of one of the most iconic brands with $19 Billion in 2010 revenue!

Just a couple of quick nuggets to encourage you to read this article.

  • Parker’s a designer. Gets to hang out with creatives and eccentrics. Attracted to people who are “intense and maybe even obsessed”. (Great line: “Obsessed people make messes. It goes with the territory.” Now I can use this as an excuse for my messes.)

  • Nike BHAG’s!

    Increase sales by more than 40% by 2015.

    Meet a set of equally ambitious sustainability benchmarks.

    Grow earnings at 7% a year.

    Keep 33,000 employees thinking as nimbly as possible.

  • Struggles to mix his right and left brain strengths! “It’s about balance.”

  • Quoting Margaret Wheatley, “The energy in an organization is a product of the RELATIONSHIPS between the PEOPLE! Not about creating an ORG CHART and then putting people into BOXES!” Parker: “I think that is exactly backward.”

So much more about skunkworks, the ‘speed group’, relationships with artists, authenticity, innovation, creating a platform, metrics, corporate responsibility, creative tension.

Say what you want about big, big companies. This article and profile of Parker shares that it’s possible to be creative, innovative and even nimble… no matter how big you are.

*Parker reorganized the company into “small units… a conscious decision to sharpen each piece of the business so we’re not some big fat dumb company.”

Speed Is Everything

Speed is everything. Traditional Campaigns = Feasibility Studies, Case Statements, Strategic Plans, Recruiting Campaign Chairs and Campaign Committees… all of which takes TIME!

TIME is something you don’t have a lot of! You have needs now. There are problems that need your solution now. There are opportunities to be met now.

What used to take years to do ‘Campaign Prep’, ‘Case Statements’, ‘Campaign Brochures’, ‘Silent Phases’, etc. should be accomplished in months! (Sometimes even in weeks!)

Hire When It Hurts

Reading a really terrific book called REWORK by the founders of 37 Signals. As are almost all of the books I really, really love, this is simply a collection of nuggets, loosely framed.

Read the chapter on HIRING this morning.

Three of the twelve nuggets really jumped out at me.

    1. Hire when it hurts. “Don’t hire for pleasure; hire to kill pain.” I can’t tell you how many organizations I’ve been around that desperately want to hire a ‘Major Gift Officer‘ or more ‘Major Gift Officers’!

    Nobody has prioritized their top prospects (Master Prospect List). Nobody in the organization has visited with their Top 10 or Top 20 or Top 33. There’s no Message, no Math, no Model.

    Yet, we think hiring another development person/MGO is going to make some kind of difference. (more…)

Success = the Quality of Our Relationships

Was listening to Success audio in the car. Loved Ken Dychtwald’s interview by Darren Hardy.

Dychtwald’s definition of SUCCESS is based on the QUALITY OF RELATIONSHIPS IN YOUR LIFE!

That’s also a pretty good definition for all of us in the development, aka fundraising, world.

P.S. He talks about the STAGES OF SUCCESS. He uses different words but here’s how I interpreted it. As we age, we ‘measure’ success based on


Ultimately, we realize that none of these are important! Rather, it’s all about PURPOSE!

Ask for a project instead of guessing a number

For Impact Message: Impact Drives Income.

As it applies to the ask… one example. Use a project to drive the ask. That is, if you have a project that is going to require $80K to fund, ask for the project… the IMPACT (rationalizing $80K) instead of just trying to guess a number that you think ‘will be a stretch but not too much of a stretch’.

You will never know EXACTLY what to ask for so instead of guessing, communicate the need.

“The program we just discussed would require about $80K per year… impacting about 300 women and families. Is that something you could help us with?”

If it’s too much, the prospect will let you know. If too little.. that’s okay, you have a lifetime relationship and you can certainly talk to the prospect about other projects.

Top Idea in your Mind: Impact or Income?

Paul Graham is reinventing funding and start-up culture in Silicon Valley with Y-Combinator (see Inc article).

In July he posted an essay on ‘The Top Idea in Your Mind‘.

I think most people have one top idea in their mind at any given time. That’s the idea their thoughts will drift toward when they’re allowed to drift freely. And this idea will thus tend to get all the benefit of that type of thinking, while others are starved of it. Which means it’s a disaster to let the wrong idea become the top one in your mind.

The concept is spot on, I think. I think he’s also essentially supporting to our main message point: Impact Drives Income. He explained that when you’re raising money, that’s the thing that becomes ‘top of mind’. Then, the product suffers.

What’s interesting for those reading this however, is that for us the funder, making an IMPACT is top of mind.

Paul also closes with some good thoughts on wasting brain space with negative thoughts and energy: don’t.

4th Annual Campaign Week: Tons of Resources

Shark Week has ended but Campaign Week is just starting. All week long we’re hosting training, providing coaching and giving away campaign resources.

This is the fourth annual. Check out the full schedule and get some virtual swag. More info.

The Motivational Mug

We had some cool mugs made with our For Impact message points. I don’t really want to get into the business of selling and shipping mugs but I would love to get some of these into the hands of regular readers. First ten to comment… we’ll ship you one.

Edit: Okay all.. WOW.. way more responses than I anticipated. Several extra comments below and a lot of emails. Have setup a new way to get a mug… Share your Story. Thanks!

Invisible Children

Just listened to the CD that comes in every Success Magazine and was surprised/excited to hear an interview with the Founders and the CEO of Invisible Children. Nick and I have worked with Ben and his team and they are absolutely amazing. If you get a copy of the magazine, make sure you listen to the audio!

Take a look at some of the amazing stuff that INVISIBLE CHILDREN team has accomplished.

There can only be ONE leader on a visit.

Just off the phone with a team that’s prepping for a big visit this afternoon. We were doing a last minute strategic run-through. On this visit it’s going to be the ED, a Director of Development and the prospect. They’re going to be doing a tour followed by a sit-down discussion about an $8M effort.

As part of the process we always establish ONE leader. This is the person that is responsible for managing the FLOW of the visit.

One thing’s for certain. No visit ever goes as planned. If you’re on the team it’s imperative to know the ONE person that’s responsible for getting to the goal.

Can’t be two leaders. Worse than two leaders is establishing no lead.

If I’m leading I will advise the other person, “If if things seem totally de-railed I will have a plan in my head I’m following. It’s important I communicate that so you don’t panic if we seem way off track.” Having done this now hundreds and hundreds of times I will let the prospect lead a lot… because I want to listen.

If it’s my first visit with a team member I’ll tell them to imagine a physical ball. Just like one of those retreats, you can only talk when you have the ball. I will carry the ball. When the prospect opens her mouth she ALWAYS has the ball. And, in order to manage the flow of the call I will deliberately pass the ball. For example, “Jim, could I ask you to share a little bit with Ms. Prospect about our outreach program?”

One leader. Not two. Not three. Definitely not zero.

The More You Give… The More You Get.

Early a.m. Coffee. Outside at Eagle Creek. Reading my new SUCCESS MAGAZINE. My ideal start to a day.

September’s issue of Success Magazine has ‘GIVING’ as its central theme. I strongly urge anyone in the For Impact World to go get a copy and read it cover to cover!

Not only will this help you better understand your investors/benefactors (aka donors)… it will make a difference in your life!

Cover story on Michael and Susan Dell and their foundation is excellent. There are articles on Everyday Giving, Giving Back, Well-Being, Be Happy and much more.

The big thing that jumped out at me was something that I’ve known for a long time but couldn’t quantify: