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For Impact | The Suddes Group

Daily Nuggets: A For Impact Blog

Predisposition – Video Nugget


Predisposition!

This is a crucial part of the selling process.

Our definition would not work well in a dictionary but here it is: Predisposition is EVERYTHING you can do to make the visit NOT a COLD CALL.

We all know what a ‘cold call’ is… so what can we do to make it NOT a cold call? It includes your strategy to secure the visit but it’s much more than that.. it’s about setting the total CONTEXT and the STORY for the visit / ask.

We need to be predisposing to these three things:

  1. The cause or the case.
  2. The ask.
  3. The team. (WHO ARE YOU?)

Effective predisposition accelerates the entire sales cycle.

Here is a short video nugget to help you understand and leverage PREDISPOSITION.

(Click here to view the video if it’s not loading in your email / browser.)