Earlier this week we reminded you of our thoughts on a VOCABULARY CHANGE for the sector. Two big shifts are from ‘donor’ and ‘donation’ to ‘investor’ and ‘investment.’
And, obviously, you would know what every INVESTOR wants from their investment: A RETURN (ROI).
As a For Impact Leader or Social Entrepreneur, you know that you can DELIVER on that RETURN with your Impact, giving your prospects the chance to save and change lives.
There is another return that we use quite often that seems to really grab people’s attention:
What (exactly) is your RETURN on ENERGY? (In this case, ‘ENERGY’ means both physical and mental TIME and FOCUS.)
Is the end result worth the ENERGY?
Are you working on your Top 3% or still expending a lot of (wasted) ENERGY at the bottom?
This seems to be especially big for organizations trapped in a transaction-based system of special events (life-sucking, volunteer-draining) with often and incredibly low RETURN ON ENERGY:
If that describes your organization, then think about this rhetorical question:
And then, you focused all that energy (time, urgency, people, resources) on building a great relationship with one or two prospects who could invest $1Million in your vision?
Major Gifts: Raise the most money at the least cost.
97/3: 97% of the money/investments comes from 3% of your family: focus on the 3%.