It’s not about a PITCH (on an elevator)! It’s not a spiel. It’s not memorized.
We ASK QUESTIONS. We LISTEN TO THE RESPONSE. We then RESPOND WITH A STORY or STORYLINE!
*We used to call this IMPACT POINTS and TALKING POINTS. It was the idea of “reaching into your quiver of arrows” and selecting the right response.
Call it whatever. Just ASK. LISTEN. RESPOND.