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Simple Message(s) – Powered By Group – Powerful Visual

Message and Case for Support, Simplicty | | Nick Fellers

Check out this tool at nytimes.com. Choose one word (not six) to describe your feeling.

I wanted to share for three reasons:

  1. Really cool
  2. This reflects a methodology you can follow to build your message (sans technology). Ask everyone to pick 1-3 words that describe your impact. Aggregate and simplify to identify THE BIG WORDS.
  3. Power of language. One, two or three words tells the story. Right?