We use a Leadership Consensus Building (LCB) framework on nearly every project. At the highest level, this is a versatile framework to:
Create clarity around vision, message, priorities and plan,
Get others ‘on board’ with these elements, and
Build (funding) momentum.
This visual illustrates the LCB Framework:
I often describe Leadership Consensus Building as similar to coalition-building – You’re bringing people together around an idea, cause or vision and creating priorities, goals and buy-in. A natural result of this process is that everyone becomes invested in the outcome!
Leadership Consensus Building can be used in many ways and can help with these specific challenges:
Getting a board ‘on board.’ Think about strategically engaging each board member one-on-one (or in small groups) as part of this framework. (This is much better than holding a retreat and herding cats.) And, you can use a team gathering to start or conclude the process – We often do this in the form of a Vision Day!
Determining (funding) priorities. We often employ the framework to help with organizational development and strategic planning – facilitating this process to engage key leaders and stakeholders, listen to key issues and keep framing toward a common goal. The framework is essential to effective strategic planning with a team.
Predisposing prospects for campaign funding. This a great way to test and strengthen your message with your best prospects. Depending on the prospect you can say, with authenticity, “We want you to be our lead funder on this so it makes sense to sit down and talk through the priorities and plan well in advance of that conversation.”
Testing feasibility math. Leadership Consensus Building is about engaging key stakeholders with a working version of your message, model and math. It brings ‘to the market’ a real message and plan for discussion – versus a hypothetical! This is an alternative to a traditional feasibility study which means you can be…
Building funding momentum (while you figure out ‘the next big thing.’) I see too many teams who are waiting to engage in a funding conversation until _____ . While you get stakeholders on board with a vision and plan, this framework allows you to be sharing a future project AND asking for a commitment for a CURRENT project.
Because we spend so much time teaching this to leaders, I’m going to record a seminar on the subject this Tuesday, June 14, 2016. Blog readers can participate for free – More info and registration. On the call, I will walk through this visual and illustrate how it can be used in various ways, giving examples you can model. Actions:
Download and use the LCB Visual above
Send me an email (email@example.com) and let me know how you’re using it.
And, email me if you want to talk about how we can facilitate this process for you and your organization.
Having watched hundreds (maybe even thousands) of nonprofits do feasibility studies, I still don’t get it!
Internal staff get together and agree they need more money.
An internal group decides to do a campaign to raise more money.
Internal leaders enlist external consultants to do a feasibility study for justification, CYA, and backup.
Consultant conversation with a prospect goes like this: “If XYZ nonprofit org were to do a hypothetical campaign with a hypothetical goal, how much hypothetical money would you hypothetically give to this hypothetical campaign?” (UGH!)
STARTLEADERSHIP CONSENSUS BUILDING.
INVOLVEMENT begets INVESTMENT!!
Instead of feasibility, think ‘Leadership Consensus Building.’ Get your TOP STAKEHOLDERS INVOLVED in BUILDING the PLAN – for both IMPACT and INCOME!!!
This OWNERSHIP will translate into a HUGE RETURN on the time, energy and resources you INVEST in this process.
I’ve chosen these 3 words carefully, and have used this process effectively for the last 20 years:
LEADERSHIP. It is what it is. It is what it says. Engage your best leaders in this process of message clarification, prioritization, and funding planning.
CONSENSUS. Consensus is about the right decision, NOT (necessarily) about unanimous agreement on a politically correct, watered-down, something–for–everyone plan. Consensus (on Purpose/ Priorities/Plan) creates commitment, generates momentum, and forces engagement (vs. passive participation).
BUILDING. This is the kicker. This is the action word that makes this idea worth millions!!! You must provide a framework to let your stakeholders help BUILD THE PLAN!!!
This approach also serves as ‘THE’ most powerful form of PREDISPOSITION, since it answers one of the 3 most Frequently Asked Questions, “WHO DECIDED WHERE THE MONEY GOES?” with an emphatic, “YOU DID!”