In designing, managing and leading hundreds of ‘building campaigns’, these are questions we ask – at altitude:
30,000’ WHY? VISION
Are we in the Re-Construction Biz or the Impact Biz?
What is the Purpose(s) of the ‘Space(s)’?
How does it relate to our Vision?
Have we dealt with the ‘Footprint’ & ‘Bubbles’ before Wall Coverings & FFE?
Do our Financial Goals match our Constituent’s Capacity?
Is this about ‘Ownership’ or ‘Control’?
How do we Share this Story (of Impact) vs. ‘Sell Recognition/Naming Rights?’
Have we explored Partnerships? Multi-Use Facilities? 24/7?
14,000’ WHAT? STRATEGY
Have we engaged all stakeholder groups to validate that we have the best solutions/plan?
Are there other cheaper and/or more creative real estate solutions to achieve our goal? If so, can we address why we’re not pursuing?
Have we looked at all Creative Financing Opportunities?
Are we telling the architects and planners what we want and need, what we can afford, how it fits… or are they telling us?
Cost per sq. ft. needs to fit our situation
Entire Project/Cost must enable our Case for Support
3’ HOW? EXECUTION
Can this be divided into phases? (Both Building & Funding)
Can we take 3 to 5 Year Commitments? Do we need Bridge Financing or a Construction Loan?
Have we made Everything A Project? (within the Big Initiative)
Are there Projects (In-Kind Opportunities) to Maximize Gifts?
In sharing this, I also want to encourage leaders and readers to engage with us EARLY in the formative stages of a building project or strategy. By asking the right questions up front you can save time and money – but it’s not just about that – It’s about identifying the right solution and needs to help you with your impact!
We use a Leadership Consensus Building (LCB) framework on nearly every project. At the highest level, this is a versatile framework to:
Create clarity around vision, message, priorities and plan,
Get others ‘on board’ with these elements, and
Build (funding) momentum.
This visual illustrates the LCB Framework:
I often describe Leadership Consensus Building as similar to coalition-building – You’re bringing people together around an idea, cause or vision and creating priorities, goals and buy-in. A natural result of this process is that everyone becomes invested in the outcome!
Leadership Consensus Building can be used in many ways and can help with these specific challenges:
Getting a board ‘on board.’ Think about strategically engaging each board member one-on-one (or in small groups) as part of this framework. (This is much better than holding a retreat and herding cats.) And, you can use a team gathering to start or conclude the process – We often do this in the form of a Vision Day!
Determining (funding) priorities. We often employ the framework to help with organizational development and strategic planning – facilitating this process to engage key leaders and stakeholders, listen to key issues and keep framing toward a common goal. The framework is essential to effective strategic planning with a team.
Predisposing prospects for campaign funding. This a great way to test and strengthen your message with your best prospects. Depending on the prospect you can say, with authenticity, “We want you to be our lead funder on this so it makes sense to sit down and talk through the priorities and plan well in advance of that conversation.”
Testing feasibility math. Leadership Consensus Building is about engaging key stakeholders with a working version of your message, model and math. It brings ‘to the market’ a real message and plan for discussion – versus a hypothetical! This is an alternative to a traditional feasibility study which means you can be…
Building funding momentum (while you figure out ‘the next big thing.’) I see too many teams who are waiting to engage in a funding conversation until _____ . While you get stakeholders on board with a vision and plan, this framework allows you to be sharing a future project AND asking for a commitment for a CURRENT project.
Because we spend so much time teaching this to leaders, I’m going to record a seminar on the subject this Tuesday, June 14, 2016. Blog readers can participate for free – More info and registration. On the call, I will walk through this visual and illustrate how it can be used in various ways, giving examples you can model. Actions:
Download and use the LCB Visual above
Send me an email (email@example.com) and let me know how you’re using it.
And, email me if you want to talk about how we can facilitate this process for you and your organization.
This week’s theme is: ACT/EXECUTE on YOUR ENGAGEMENT STRATEGY!
Let’s use this ‘Push-Up’ analogy to help reinforce ACTION.
If you commit to do 10,000 push-ups a year, the SIMPLEST and most SUCCESSFUL way to achieve that goal is to do 30 PUSH-UPS A DAY. (1 set, 3 sets of 10 or 2 push-ups an hour the 15 hours you’re awake.)
To reinforce this point even more, let’s say you wanted to do 1,000 x (your age) push-ups a year – The SIMPLE EXECUTION is 3 sets of (your age) a day…every day. (For example, if you’re 49, you would do 49 push up 3 times a day. This actually gets you more that 49,000 but you get my point.)
In this model, you can’t skip 3 days. You can’t wait until June to begin. You won’t hit your goal.
Just like with push ups, you can’t wait until November to make 100 visits (because you’ve only made 3 visits a month up until then.)