NOW is a great time to turn SACRED COWS into HAMBURGER! NOW is a great time to shed BAGGAGE which is holding us back and keeping us from making QUANTUM LEAPS!
Any time I am in front of a audience, I ask people to spend time writing down the SACRED COWS of both the Non Profit Industry (Third Sector, Fundraising, etc.) and of their particular Organization. I usually provide some ‘yeast‘ with things like:
“We need this event to raise awareness/friends.” Special events are not ‘special’ and not ‘events.’ ‘Donors’ hate to go. Staff hates to put them on. The ‘triple net‘ is a very poor return-on-energy and return-on-investment.
“Peers must solicit peers (for money).”Just the idea of the word ‘SOLICITATION’ (the implication of which I cannot go into in a PG-13 document), should be enough to make you give up on this 1950’s idea!
“Feasibility studies are mandatory.”Internal leaders enlist external consultants to do a feasibility study for justification, CYA, and backup. Consultant conversation with a prospect goes like this: “If XYZ nonprofit org were to do a hypothetical campaign with a hypothetical goal, how much hypothetical money would you hypothetically give to this hypothetical campaign?” (UGH!)
I find it fascinating that allowing people to talk about their SACRED COWS and the baggage that they are carrying around unleashes such an enthusiastic response.
I encourage you to go ahead and ‘vent‘ but then get on to talking about real issues that need to be dealt with and that are still happening because “It’s the way we’ve always done it.”
It’s always a great time to get your team together and talk about turning all those SACRED COWS into HAMBURGER and dumping all the BAGGAGE that we are carrying.
On my trip around the world, I saw those ‘sacred cows’ walking around the streets of India. I also learned that once these cows become too old or die, the carcasses are shipped across the border and turned into hamburger.
Along those same lines, a Hindu sage, Ramana Maharshi, asks: “Would you carry your luggage on your head while on board a train?” He says we are not lessening the burden of the train by keeping it on our head, but only straining ourselves unnecessarily.
Special Note: We do take a hard line on many things we consider to be OLD THINKING. The good news is that if we take something away, we’ll always give you a NEW way to think about it. Read more about Sacred Cows and Change here.
We’re reposting some of OG’s greatest hits – Here he is with the companion audio to the Campaign Manifesto: Take a Quantum Leap. If you know us well you’ve heard the first 5-10 minutes of intro – Feel free to scoot past!
Having watched hundreds (maybe even thousands) of nonprofits do feasibility studies, I still don’t get it!
Internal staff get together and agree they need more money.
An internal group decides to do a campaign to raise more money.
Internal leaders enlist external consultants to do a feasibility study for justification, CYA, and backup.
Consultant conversation with a prospect goes like this: “If XYZ nonprofit org were to do a hypothetical campaign with a hypothetical goal, how much hypothetical money would you hypothetically give to this hypothetical campaign?” (UGH!)
STARTLEADERSHIP CONSENSUS BUILDING.
INVOLVEMENT begets INVESTMENT!!
Instead of feasibility, think ‘Leadership Consensus Building.’ Get your TOP STAKEHOLDERS INVOLVED in BUILDING the PLAN – for both IMPACT and INCOME!!!
This OWNERSHIP will translate into a HUGE RETURN on the time, energy and resources you INVEST in this process.
I’ve chosen these 3 words carefully, and have used this process effectively for the last 20 years:
LEADERSHIP. It is what it is. It is what it says. Engage your best leaders in this process of message clarification, prioritization, and funding planning.
CONSENSUS. Consensus is about the right decision, NOT (necessarily) about unanimous agreement on a politically correct, watered-down, something–for–everyone plan. Consensus (on Purpose/ Priorities/Plan) creates commitment, generates momentum, and forces engagement (vs. passive participation).
BUILDING. This is the kicker. This is the action word that makes this idea worth millions!!! You must provide a framework to let your stakeholders help BUILD THE PLAN!!!
This approach also serves as ‘THE’ most powerful form of PREDISPOSITION, since it answers one of the 3 most Frequently Asked Questions, “WHO DECIDED WHERE THE MONEY GOES?” with an emphatic, “YOU DID!”