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For Impact | The Suddes Group

Daily Nuggets: A For Impact Blog

LCB: A Framework to Create a Clear Message, Engage Others and Build Funding Momentum


We use a Leadership Consensus Building (LCB) framework on nearly every project. At the highest level, this is a versatile framework to:

  • Create clarity around vision, message, priorities and plan,
  • Get others ‘on board’ with these elements, and
  • Build (funding) momentum.

This visual illustrates the LCB Framework:

fi_LCB-800

 

I often describe Leadership Consensus Building as similar to coalition-building – You’re bringing people together around an idea, cause or vision and creating priorities, goals and buy-in. A natural result of this process is that everyone becomes invested in the outcome!

Leadership Consensus Building can be used in many ways and can help with these specific challenges:

  • Getting a board ‘on board.’ Think about strategically engaging each board member one-on-one (or in small groups) as part of this framework. (This is much better than holding a retreat and herding cats.) And, you can use a team gathering to start or conclude the process – We often do this in the form of a Vision Day!
  • Determining (funding) priorities. We often employ the framework to help with organizational development and strategic planning – facilitating this process to engage key leaders and stakeholders, listen to key issues and keep framing toward a common goal. The framework is essential to effective strategic planning with a team.
  • Predisposing prospects for campaign funding. This a great way to test and strengthen your message with your best prospects. Depending on the prospect you can say, with authenticity, “We want you to be our lead funder on this so it makes sense to sit down and talk through the priorities and plan well in advance of that conversation.”
  • Testing feasibility math. Leadership Consensus Building is about engaging key stakeholders with a working version of your message, model and math. It brings ‘to the market’ a real message and plan for discussion – versus a hypothetical! This is an alternative to a traditional feasibility study which means you can be…
  • Building funding momentum (while you figure out ‘the next big thing.’) I see too many teams who are waiting to engage in a funding conversation until _____ . While you get stakeholders on board with a vision and plan, this framework allows you to be sharing a future project AND asking for a commitment for a CURRENT project.


Because we spend so much time teaching this to leaders, I’m going to record a seminar on the subject this Tuesday, June 14, 2016. Blog readers can participate for free – More info and registration. On the call, I will walk through this visual and illustrate how it can be used in various ways, giving examples you can model.
Actions:

  1. Download and use the LCB Visual above
  2. Send me an email (nick@forimpact.org) and let me know how you’re using it.
  3. And, email me if you want to talk about how we can facilitate this process for you and your organization.

Announcing: Board Workshops


The For Impact Board Workshop is an effort to honor the number one request from our community: “I wish I could share For Impact with my Board.”

This workshop, led by a For Impact coach, creates passionate advocates, generates organizational clarity and sparks funding momentum in a 90-minute, half-day or full-day setting.

The Board Workshop is designed to engage your Board and Senior Staff around three big components:

  1. Impact: Get everyone ‘on board’ with your impact, message and organizational story at 30,000’.
  2. Income: Commit to the ‘Just Ask’ attitude and a simple funding model that addresses your organization’s ongoing challenges with funding.
  3. The Funding Role of the Board: Transform your organization with the help of passionate advocates who understand how to Champion, Invite and Invest.

How does it work?

  • Your For Impact Coach will lead your organization through a brief discovery process to make the most of the session
  • Your Coach comes onsite to facilitate the workshop
  • Your Board receive materials and training around the Funding Roadmap for your organization

Want to learn more? Please complete this short form and Kerry Suddes will follow up.

 

The Three Roles of the Sales Leader


Following up on my post about the ‘Sales Driven Funding Operation.’

A critical position on a Sales Team is the Sales Leader.

IF you are committed to a Sales Team then you should identify the Sales Leader – the person who fulfills these duties:

  • The ultimate PLAYER/COACH: This person has the street cred and is usually the organization’s BEST sales person. This person has also accepted the role of COACH to the team.
  • Has ultimate ACCOUNTABILITY: This person is 1) accountable for the Sales Team results, and 2) the person to whom each Salesperson is ultimately accountable.
    • There are also cases in which the Sales Leader can use others to support this function. Example, let’s say your team has ten Salespeople – they can report to a deputy but ULTIMATELY report to the Sales Leader.
  • The ultimate PLAY CALLER (or referee): If three Sales Team members want different changes to the engagement tool (for instance) the Sales Leader is empowered to LEAD and make-the-call, end-the-dispute, or unite-the-team around a clear decision.

Just having this vocabulary has been powerfully clarifying for organizational leadership responsible for building Sales-Driven Funding Operations.

 

Henry Ford’s ‘One Secret of Success’


“If there is any one secret of success, it lies in the ability to get in the other person’s point of view and see things from that person’s angle as well as your own.” – Henry Ford

I’ve trained over 1,000 development professionals and leaders. One thing I’ve observed – those that perform at the highest levels always have a high degree of empathy.  Yet, in no instances that I can recall, have I seen a search committee or hiring manager put a premium on this skill that Henry Ford called the ‘one secret of success.’

Set Your Goals for Engagement!


A few weeks ago we published “10 Action Steps to Help you Engage in 2016.” Over the next 10 weeks, we are going to use each action step as a week long theme to help you get it done!

This week’s theme is: Set your goals of ENGAGEMENT.

Set your 2016 Goals for Engagement now! These goals need to be SPECIFIC, WRITTEN and MEASURABLE.

Here are 3 Examples:

  • The ‘33 GIFTS’ Plan

    We will ENGAGE with our TOP 50 PROSPECTS in order to generate 33 COMMITMENTS, which will provide 90% of our funding needs!

    This will be a SELF-FULFILLING PROPHECY.

    E.g. We will generate $1 Million from:

    1 Gift of $200,000
    2 Gifts of $100,000
    4 Gifts of $50,000
    10 Gifts of $20,000
    16 Gifts of $10,000+
    33 Totaling $1 Million

    Note: Need $5M? Multiply the right column by 5. (Or 4 for $4M and so on.)

  •  

  • The ‘Spartan 300’ Plan

    We will ENGAGE with our BEST 300 prospects (including our Top 33), which will generate buckets of money to Fund Our Vision.

    E.g. We have 3 members of our SALES TEAM, and we will collectively make 30 VISITS ENGAGEMENTS a month for 10 months (using August and December for R&R).

    We will use a 3x3x3 goal which challenges us to collectively make 3 visits a day, 3 days a week, 3 weeks out of the month.

    Note: If you have one member of your sales team, divide this goal accordingly: The ‘Spartan 100’ plan!

  •  

  • The ‘1,000 ENGAGEMENT’ Plan

    As a larger For Impact organization with 6 committed Relationship Managers, we will make 1,000 VISITS/PRESENTATIONS this year.

    Each of our 6 Relationship Managers will have a Portfolio of 300 Qualified Prospects. Each of us will make 167 VISITS/PRESENTATIONS (ENGAGEMENTS) this year.

    We will average 15 QUALITY VISITS a month and do all of the appropriate preparation, predisposition and follow-up.

    We will do ‘DISCOVERY’ on every visit and with every prospect. We also commit to make the FULL PRESENTATION around the TRIPLE ASK for TODAY, TOMORROW and FOREVER (Annual Operations, Campaign Priorities and a Legacy/Planned Gift.)

    *20% of these 167 visits will become our TOP 33 gifts for each Relationship Manager.

Set Your Goals for Engagement!


Set your 2016 Goals for Engagement now! These goals need to be SPECIFIC, WRITTEN and MEASURABLE.

Here are 3 Examples:

  • The ‘33 GIFTS’ Plan

    We will ENGAGE with our TOP 50 PROSPECTS in order to generate 33 COMMITMENTS, which will provide 90% of our funding needs!

    This will be a SELF-FULFILLING PROPHECY.

    E.g. We will generate $1 Million from:

    1 Gift of $200,000
    2 Gifts of $100,000
    4 Gifts of $50,000
    10 Gifts of $20,000
    16 Gifts of $10,000+
    33 Totaling $1 Million

    Note: Need $5M? Multiply the right column by 5. (Or 4 for $4M and so on.)

  •  

  • The ‘Spartan 300’ Plan

    We will ENGAGE with our BEST 300 prospects (including our Top 33), which will generate buckets of money to Fund Our Vision.

    E.g. We have 3 members of our SALES TEAM, and we will collectively make 30 VISITS ENGAGEMENTS a month for 10 months (using August and December for R&R).

    We will use a 3x3x3 goal which challenges us to collectively make 3 visits a day, 3 days a week, 3 weeks out of the month.

    Note: If you have one member of your sales team, divide this goal accordingly: The ‘Spartan 100’ plan!

  •  

  • The ‘1,000 ENGAGEMENT’ Plan

    As a larger For Impact organization with 6 committed Relationship Managers, we will make 1,000 VISITS/PRESENTATIONS this year.

    Each of our 6 Relationship Managers will have a Portfolio of 300 Qualified Prospects. Each of us will make 167 VISITS/PRESENTATIONS (ENGAGEMENTS) this year.

    We will average 15 QUALITY VISITS a month and do all of the appropriate preparation, predisposition and follow-up.

    We will do ‘DISCOVERY’ on every visit and with every prospect. We also commit to make the FULL PRESENTATION around the TRIPLE ASK for TODAY, TOMORROW and FOREVER (Annual Operations, Campaign Priorities and a Legacy/Planned Gift.)

    *20% of these 167 visits will become our TOP 33 gifts for each Relationship Manager.

Simplicity


Simplicity: Eliminate the obvious. Add the meaningful.
– John Maeda

Change The Way You Think: Math Edition


As we near the year end, I wanted to share a great way to re-think your math. This should help with goal setting and R.O.E for the rest of this year and well into next.
 

Keynote Slides: Be For Impact


Last week we were with the New Jersey AFP at its annual Conference on Philanthropy. The conference theme was STORY – something we at The Suddes Group are pretty passionate about!

My basic message:

  • STORY is a point of view. It’s how we choose to interpret (or assign meaning to) facts. Most people talk about STORIES, not STORY. Stories are the narrative that follows the POINT OF VIEW.
  • The FOR IMPACT POINT OF VIEW: IMPACT DRIVES INCOME.
  • IMPLICATION of IMPACT DRIVES INCOME: If we get this it challenges almost everything happening in traditional fundraising.

Here are the keynote slides.

My thanks and kudos to the NJ AFP leadership. We speak at conferences all over the world and this was one of the best programmed and organized gatherings I can remember.

Learning


“Change is the end result of all true learning.”
– Leo Buscaglia