Take a Quantum Leap

Take A Quantum Leap (Audio)

We’re reposting some of OG’s greatest hits – Here he is with the companion audio to the Campaign Manifesto: Take a Quantum Leap. If you know us well you’ve heard the first 5-10 minutes of intro – Feel free to scoot past!


(Recorded by Tom Suddes)
Right click and save for listening offline.

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Use Oscillation To Increase Performance

We’re re-publishing some lessons from Tom’s For Impact Campaign Manifesto: Take a Quantum Leap

Lesson: OSCILLATION.

It’s not just a big word. Taking a Quantum Leap is a lot like doing ‘WIND SPRINTS,’ a particular form of training that mixes INTENSE EFFORT with RECUPERATION TIME.

Jim Loehr, über-coach of world-class athletes (and now corporate leaders), makes a big deal of ‘OSCILLATION.’ Here’s a great personal mantra, from the cover of Loehr’s terrific book, The Power of Full Engagement:

“MANAGE your ENERGY, not your TIME.”

Julia Cameron also talks about it in musical terms: ‘REST,’ which is the SPACE between the NOTES. Whatever you call it, a Quantum Leap requires BLITZES, BURSTS and BACKING OFF, in order to recuperate, in order to attack.

Perhaps the best analogy for me is a boxing match (which I happen to know a little bit about.) You fight a two-minute round. Get a one minute rest. Fight a two-minute round. Get a one-minute rest. Within the round, you’re on offense and defense. You’re moving, hitting, defending, resting (while moving), etc.

Special Note: For 35 years, Colorado College has used this idea in what they call the ’BLOCK PLAN.’ One Class. 3 Weeks. Time Off. Next Class. 3 Weeks. Time Off. OSCILLATION works. Use it.

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Change Your Attitude. Change The World.

We’re re-publishing some lessons from Tom’s For Impact Campaign Manifesto: Take a Quantum Leap

Lesson: CHANGE YOUR ATTITUDE. CHANGE THE WORLD.

I will re-state this, beat you up with this, never let up on this: ATTITUDE IS EVERYTHING!
Here are 3 IDEAS TO HELP YOUR ATTITUDE with PROSPECTS/POTENTIAL INVESTORS:

1. ALWAYS ASSUME THE BEST. TELL YOURSELF: “TIMING is PERFECT…”

“They just INHERITED a large fortune…”
“Their BUSINESS is booming…”
And, of course, “They love our CAUSE and our CASE!!!”

2. DON’T MAKE THE DECISION FOR YOUR PROSPECTIVE INVESTOR! (Especially before you even get there!)

“They’re burnt out…”
“They’ve got 3 kids in college…”
“They’re still paying on an OLD pledge…”
“I’m not SURE they can do $10,000 (or $100,000…)” etc.

It’s not important whether ‘YOU’ are ‘SURE.’ IT’S NOT YOUR MONEY! Give THEM a chance to say “YES!”

3. KNOCK THEM OFF THEIR CHAIR.

Get (a few of) them to FALL OFF THEIR CHAIR…
in SHOCK…
at the MAGNITUDE of YOUR PRESENTATION.

“Wow!! I had no idea you were having this kind of impact!”
“I’ve never had someone sell me with such passion!”
“This is a REALLY BIG DEAL!”

(If you have NOT caused someone lately to be SHOCKED at the SIZE of the OPPORTUNITY, You’re not THINKING BIG ENOUGH!)

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Engage. Then Plan.

We’re re-publishing some lessons from Tom’s For Impact Campaign Manifesto: Take a Quantum Leap.

Lesson: Engage. Then Plan.

Andy Groves said it. You need to LIVE it! It seems counterintuitive because obviously you need a very simple Funding Plan. But, you also need to ENGAGE. TAKE ACTION. GO VISIT.

Your ‘PLAN’ will get better and better as you’re actually out DOING IT!

“Every PLAN looks great until the first contact with the enemy.” Sun Tzu

“Every fighter has a PLAN … until he gets hit.” Leon Spinks

“We have a STRATEGIC PLAN. It’s called ‘DOING THINGS’.” Herb Kelleher

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Act or Ask.

This week, we’re re-publishing some lessons from Tom’s For Impact Campaign Manifesto: Take a Quantum Leap

Lesson: ACT or ASK.

Make this a big part of your TEAM CULTURE. A BIG, BIG part of the culture.

Everyone on the team needs to know how to either ACT or ASK!

If you know what to do, DO IT.
If you think you know what to do, DO IT.
If you aren’t clear, ASK for clarity… and then DO IT.

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Speed Doesn’t Kill

This week, we’re re-publishing some lessons from Tom’s For Impact Campaign Manifesto: Take a Quantum Leap and asking our Coaches to apply to real world scenarios.

Lesson: SPEED DOESN‘T KILL.

As Mario Andretti said, “If you feel like you’re still in control, you’re not going FAST enough.”

A Quantum Leap is about SPEED. MOMENTUM. MASSIVE ACTION. A SENSE OF URGENCY.

IF there is NO INTERNAL ‘SENSE OF URGENCY’ (SPEED)… there will be no EXTERNAL ‘SENSE OF URGENCY.’

Why would an investor make a decision NOW to make a really big IMPACT on your organization, when there is no sense of urgency on the organization’s part?

I know. You’re thinking that you actually need to ‘slow down,’ ‘do better planning,’ ‘get all your ducks in a row,’ etc., etc. You’re wrong.

From our For Impact Coach, Robb Pike:

One of the biggest shifts I have seen in our clients comes when they OWN a SENSE OF URGENCY. Some examples of SPEED from the field:

“Not long ago I would wait months for a prospect to respond to me. When I realized the longer I waited the less people would get help I started following up quickly and regularly. Emails, phone call, and even a text or two. Sometimes I would ask ‘Am I being too persistent?’ What I found was almost everyone would actually thank me for my persistence and commitment. A couple actually gave more because they felt our organization was more committed to our work than others just because I never stopped.”

“We work in 90 day sprints now. We move fast and focused. Two years ago we would barely make our numbers (if we did) by the end of the fiscal year. Now we are in a 90 day sprint to close NEXT fiscal year and we are still in this fiscal year.”

“I love the ‘Just Visit’ strategy. We used to spend months with research, inviting people to events, and sharing marketing materials in hopes they would want to know more. Now, if we want to talk to them we move quickly to ‘Just Visit.’ Our work is too important to wait for the perfect moment.”

If you don’t own an SENSE OF URGENCY around your IMPACT, then who will? If you know the impact of your work, you know that saving/changing/impacting lives can’t wait. If you don’t have a sense of urgency no one will.

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Let Go of Your Baggage.

We’re re-publishing some lessons from Tom’s For Impact Campaign Manifesto: Take a Quantum Leap this week and next.

One that comes up often in coaching and working with clients is getting over the ‘We’ve always done it this way’ attitude and instead asking questions like, “Is this (event, appeal letter, feasibility study, etc) producing the right results? Or any results for that matter?”

Tom says simply: LET GO OF YOUR BAGGAGE.

You can’t make a QUANTUM LEAP dragging ‘BAGGAGE,’ ‘SACRED COWS,’ and an ‘ALWAYS DONE IT THIS WAY’ attitude.

“IL SOLE NO MUOVE.” Da Vinci and Copernicus both got blasted (by the church) for espousing this heresy: ”THE SUN DOESN’T MOVE.”

“The world is flat.”
“The 4 minute mile can’t be broken.”
“Peers must ask peers (for money).”
“Feasibility studies are mandatory.”
“We need this event to raise awareness/friends.”

Let go of your ‘BAGGAGE.’ All of it.

Read more about Sacred Cows and Change here.

[Note: we do take a hard line on many things we consider to be OLD THINKING. The good news is that if we take something away, we’ll always give you a NEW way to think about it.]

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