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Persistence Contest

The Ask | | Tom Suddes

From the Aladdin Factor: 7 CHARACTERISTICS OF THE “MASTERS OF THE LAMP”

  1. They know what they WANT.
  2. They BELIEVE they are worthy of receiving it.
  3. They BELIEVE they can get it.
  4. They are PASSIONATE about it.
  5. They take ACTION in the face of fear.
  6. They LEARN from their experience.
  7. They are PERSISTENT.

Quick story on #7.

An old partner at The Suddes Group, Mike McCarthy, has been a great friend for 20 years. Mike and I once had a “Persistence Contest”. We each took our hardest “pending” prospect and decided we were going to keep calling until they either said “YES” or “NO”.

I think I called about 30 times. Then I stopped.

Mike called 57 times. Finally, the guy got on the phone and said, “I just wanted to see how many times you would call me. Every time I got a message and didn’t return it, I figured you would stop. You are the most persistent person I’ve ever met in my entire career.”

“Count me in. I wanted to make this investment anyway, but your persistence was truly amazing.”

“By the way, I’d love to have you come and work for my company.”

57 TIMES.

HOW MANY OF US ARE HESITANT TO EVEN CALL THE PROSPECT OR POTENTIAL INVESTOR BACK EVEN ONE TIME???

Special Note: Going through the effort to get a visit and Share the Story/Present the Opportunity and NOT follow up is DISRESPECTFUL to the potential investor!!! It’s not about YOU. It’s about THEM.