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For Impact | The Suddes Group

Daily Nuggets: A For Impact Blog

The Campaign as an Opportunity for Organizational Culture Change


Changing a culture is very challenging. In the best cases, it is very slow.

Observing and working with thousands of organizations and companies I’m convinced culture change only comes about because of a dramatic event and/or extraordinary leadership.

More than a funding goal, the ‘campaign initiative’ can be an organizational event to declare a culture change.. and it gives a framework for leadership to tell a new story.

In fact, when we assemble a team for a major campaign effort we carve out time (off-site) with the team to envision success, draft the plan and DECLARE THE CULTURE.

Special note: Part of the exercise in declaring a culture is identifying sacred cows (and getting rid of them) as well as developing new language.