Changing a culture is very challenging. In the best cases, it is very slow.
Observing and working with thousands of organizations and companies I’m convinced culture change only comes about because of a dramatic event and/or extraordinary leadership.
More than a funding goal, the ‘campaign initiative’ can be an organizational event to declare a culture change.. and it gives a framework for leadership to tell a new story.
In fact, when we assemble a team for a major campaign effort we carve out time (off-site) with the team to envision success, draft the plan and DECLARE THE CULTURE.
Special note: Part of the exercise in declaring a culture is identifying sacred cows (and getting rid of them) as well as developing new language.