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Daily Nuggets: A For Impact Blog

The ‘No Eeyore’ Rule


There is no room on your sales team for an Eeyore. (Full stop.)

I’m not sure there’s room on ANY team for an Eeyore — but this rule is especially important for sales teams.

Sales is about an attitude. It requires a persevering belief in yourself, your team, and (most especially) your cause.

  • Eeyores will not have sales success. Eeyores decide prospects aren’t interested, or that timing is not yet right. (To an Eeyore, timing will never be right.)
  • Eeyores zap energy from others. This is a big deal. An Eeyore sucks energy from A-players, optimists, and rockstars. (Even if this is only the energy it requires to ignore the Eeyore.)
  • Eeyores are not fun.

Dealing with an Eeyore is simple. You can’t coach an Eeyore, and a performance review is not going to help. You can’t say, “We need you to not be Eeyore.”

There’s no seat on the sales bus for Eeyore.