Nick shows several predisposition methods to prepare for a successful visit.
Summary:
A cold call to a potential prospect is not only unenjoyable, but often fails to produce results. It is important to do everything possible to ensure that the visit does not feel like a cold call, but instead is a warm invitation to join your organization to make an impact. This will predispose the prospect to the cause, to the ask, and to the case and will provide the opportunity for a sit-down visit.
You can’t explain everything about your organization in a short visit, so introduce your organization by creating a memorable experience to build a relationship through a specialized event, by sending material in the mail, or through a brief phone call.
Related Documents: Predisposition Samples, How To Get the Visit
