Ask for a project instead of guessing a number
For Impact Message: Impact Drives Income.
As it applies to the ask… one example. Use a project to drive the ask. That is, if you have a project that is going to require $80K to fund, ask for the project… the IMPACT (rationalizing $80K) instead of just trying to guess a number that you think ‘will be a stretch but not too much of a stretch’.
You will never know EXACTLY what to ask for so instead of guessing, communicate the need.
“The program we just discussed would require about $80K per year… impacting about 300 women and families. Is that something you could help us with?”
If it’s too much, the prospect will let you know. If too little.. that’s okay, you have a lifetime relationship and you can certainly talk to the prospect about other projects.