In marketing we talk. In sales we listen. Marketing messages are one-to-many. You create a message and then broadcast that...
Your funding plan should be part of your case for support. The funding plan is the HOW behind the big...
Of all the closes we cover, the Clueless Close has resulted in more gifts for our coaching and training alumni...
I was recently coaching a brilliant scientist. She is world-renowned for her research and was having no problem getting visits....
Making a change… Making a commitment… These are just decisions. But people often don’t realize there are usually two (or...
Note: For this ‘argument’, let’s focus on earned income as being paid for a service, program, or solution. Let’s not...
Cost Accounting is a finance and management framework first developed for manufacturing. A company allocates costs (such as materials, salaries,...
I was recently coaching a brilliant scientist. She is world-renowned for her research and was having no problem getting visits....
We intentionally use the the word ‘SALES’ for these reasons: As a contrast to ‘marketing’ So much of traditional fundraising...
Pareto’s Rule is the 80/20 rule. It states that 80% of the output comes from 20% of the causes. Pareto’s...
The absence of strong Funding Rationales (a.k.a. your reason for needing funds) likely means your organization is not maximizing relationships....
