The Today | Tomorrow | Forever Model is a great proven alternative to the Traditional Campaign Model. It’s holistic. It’s a great framework for The Ask. It’s a ‘pyramid’ that when turned upside down provides a ‘funnel’ approach.
The visual is pretty self-explanatory… and it’s surrounded by some really good ‘nuggets’.
Spend whatever time you can processing the TTF Model… and I will talk more about it on the teleseminar call on Friday.