Tom has stood on podiums (literally) for 30 years and shouted NO MORE SPECIAL EVENTS! This works as a napkin...
Reposting one of our most popular nuggets from Tom about how to measure success and productivity in your Development Operation. RETURN-ON-INVESTMENT: What...
A few weeks ago we published “10 Action Steps to Help you Engage in 2016.” Over the next 10 weeks,...
A few weeks ago we published “10 Action Steps to Help you Engage in 2016.” Over the next 10 weeks,...
We have used the MPL tool to run hundreds of campaigns and major gifts initiatives. It’s simple and powerful. Rate...
A few weeks ago we published “10 Action Steps to Help you Engage in 2016.” Over the next 10 weeks,...
Set your 2016 Goals for Engagement now! These goals need to be SPECIFIC, WRITTEN and MEASURABLE. Here are 3 Examples:...
As we near the year end, I wanted to share a great way to re-think your math. This should help...
If a Qualified Prospect is giving you $50 (let’s call this ‘1x’) in response to a mail campaign, any sort...
STOP SPECIAL EVENTS. ALERT: SPECIAL EVENTS ARE NOT ‘SPECIAL!’ And, they’re not ‘EVENTS!’ They rarely generate income anywhere close to...
Earlier this week we reminded you of our thoughts on a VOCABULARY CHANGE for the sector. Two big shifts are...