For Impact | The Suddes Group We Help You Tell Your Story and Fund Your Vision
For Impact | The Suddes Group

Daily Nuggets: A For Impact Blog

The Entrepreneur’s Mantra: Think Big, Build Simple, Act Now


For Impact is a team of entrepreneurs. I sold my first company at the age of 20. Tom, a serial entrepreneur, has founded 19 different companies. Just about everyone else has experience in starting or building companies and scaling ideas.

What brings our team together is this experience plus a common passion to use this DNA for Impact. (And, there we have a nice little reference to our raison d’être.) Extracting this DNA — then putting it into words — it reads:

 

This mantra is so important to us, that we’ve also made it one of our 9 Guiding Principles.

THINK BIG.

  • Think Big with your VISION. How are you changing the world or your world?
  • Think Big with your ASKS. You can’t get $1M if you can’t communicate what you would do with $1M!
  • Think at a higher level. Get up out of the weeds and see the problem, opportunity, team and solution at 30,000’!

BUILD SIMPLE.

  • Get your MESSAGE on a napkin!
  • Simplify what you do using the Rule of 3.
  • Focus on 10 prospects who could TRANSFORM your funding … and TRANSFORM your organization.
  • ONLY do that which is productive in your funding plan (Stop doing special events that aren’t special and that don’t raise money.)

ACT NOW.

  • Stamp DRAFT on everything and go visit!
  • No committees. “Engage, then plan!”
  • Just Visit. Just ASK. Ten steps forward and two steps back is still eight steps forward.

Tom brings a more powerful voice to the ENTREPRENEURIAL SPIRIT. Not only has he done the 19 companies, but he’s traveled the world visiting with and mentoring social entrepreneurs. Here is a one-pager on TB/BS/AN from Tom.

3/3 kicks off 33 days of For Impact Ideas on a Napkin


Today is 3/3 and if you know us, you know that 3 is our favorite number! So, today, we’re kicking off 33 days of For Impact Ideas on a Napkin.

We’re starting with (of course) The Rule of Three.

The Rule of 3

The Rule of 3 is a magical rule for SIMPLICITY.

As human beings, we’re wired to understand, internalize, and remember threes. Politicians know this, as does the media. Neuroscience tells us that the brain actually finds harmony in threes.

One is lonely (no choice.)

Two creates an either/or conflict. (Sophie’s Choice, anyone?)

Not only is Three just right (thank you, Goldilocks) but anything more than three is too complex!

Barry Schwartz’s The Paradox of Choice: Why More is Less tells us stories of engagement DECREASING proportionate to MORE choice.

Look around:

Three-Act Plays. The first act sets up the story, the second act creates conflict, and the third act is the resolution.

The Holy Trinity.

Pyramids. An ancient symbol for strength.

Think BIG! Build SIMPLE! Act NOW! (Can you feel the cadence?!?!)

Today. Tomorrow. Forever.

You can use the Rule of 3 to simplify EVERYTHING you do and how you communicate:

If there are 20 points you want to make about why you exist, you need to frame them up under 3 storylines.

If you have 7 programs, you need to package those into 3 funding priorities, such as:

People, Programs, Places.
Students, Teachers, Campus.
Read-Aloud Programs, Family Literacy, Teen Intervention.

If someone asks you a complex question, you can respond by saying, “I can answer that with these 3 things…”

If someone asks you, “How can I help?”, you can answer by saying, “We ask everyone for 3 things:

To be a Champion for our cause,
To Invite others to be engaged,
and to make an Investment in our Impact.