“I never give presentations.”
“I do tell stories.”
“STORY after STORY after (linked) to STORY.”
I’m definitely a Tom Peters ‘groupie’. I picked up his latest book, The Little BIG Things, in the Tampa airport.
As always, his 163 nuggets are thoughtful and provocative.
I opened the book up to #25 You Are Your Story!
“He/she who has the best/most compelling/most resonate STORY wins:
In life! In business! In front of the jury! In front of the congregation!”
I would simply add: IN FRONT OF THE PROSPECT!
SHARE THE STORY –> PRESENT THE OPPORTUNITY.
As TJP says: “HE/SHE WHO HAS THE BEST STORY WINS!”