“Plans are of little importance, but planning is essential.”
Pretty powerful nugget!
I’m working on rewriting / synthesizing a lot of our thoughts on strategic plans. Churchill’s nugget helps us with our message! – it’s not that PLANNING is bad; it’s that the traditional strategic plan ‘is of little importance’.
Every plan says the same thing, “We’re going to grow our programs, expand our offering, and work on financial sustainability.”
Program quality, growth, and revenue are simply business functions – not strategies! The majority of strategic plans don’t actually touch on STRATEGY (see Strategic Planning vs. Strategic Clarity).