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Take a Quantum Leap


(Recorded by Tom Suddes)
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On Prospects


(Recorded by Tom Suddes)
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How to Ask!

This seminar covers over 20 PHRASES and QUESTIONS we share in our workshops and boot camps. It’s intended to provide very practical nuts-and-bolts examples to help you visualize HOW to ask, whether you’re with a new prospect, board member, or long-time supporter who needs to step up. (Recorded December 17, 2013, Nick Fellers)

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20 Closes

Closes Covered In This Audio

  • 0:00 Greeting
  • 2:08 The Clueless Close
  • 3:37 The Listening Close
  • 6:29 The Higher Level Close
  • 9:56 The Qualifying Close
  • 15:26 The Math Close
  • 19:05 Conversations To Have With Your Board
  • 25:17 The Binary Close
  • 27:37 Holy Audacity
  • 32:39 The Permission Close
  • 34:54 The Goonies Close
  • 38:35 Top Of The Mountain Close
  • 40:59 The Predisposition Close
  • 43:14 The Action Forcing Event
  • 47:14 Practice Close
  • 50:41 The Handful Of People Close
  • 58:15 The Self-fulfilling Prophesy Close
  • 1:00:33 The Momentum Close
  • 1:06:54 Handling Objections
  • 1:14:17 The Transformational Close
  • 1:16:44 Wrap-Up

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No More Major Gift Officers

Don’t freak out! If you ARE a Major Gift Officer … or have just HIRED a Major Gift Officer … or HAVE multiple Major Gift Officers … THAT’S GREAT!!!

What I’m strongly urging you to do is to CHANGE THEIR TITLE!!!

  • It’s soooooo development-y and fundraise-y!
  • It’s such an insider’s word.

We should wear a sandwich board that says “I’m a MAJOR GIFT OFFICER. I’m coming to ask you for a Major Gift. Get ready.”

Nobody OUTSIDE your organization deals with ‘MAJOR GIFTS.’

Nobody INSIDE even knows what they are.

As always, I challenge you with the ‘NO MORE’ … but offer an alternative SOLUTION.

Change the TITLE of your ‘MAJOR GIFT OFFICERS’ to something that includes the word RELATIONSHIP!!!

  • Could be a CRO: Chief Relationship Officer
  • Could be a RRO: Regional Relationship Officer
  • Could be RDOR: Regional Director of Relationships
  • Could be a CRO: College Relationship Officer
  • Could be just RO: Relationship Officer
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The Three Big (Business) Questions

Here are three big questions to think about:

  • WHY ARE YOU IN BUSINESS?
  • WHAT BUSINESS ARE YOU IN?
  • HOW DOES YOUR BUSINESS WORK?

We have worked with a lot of wonderful organizations … especially helping them with their MESSAGE, PRIORITIES and FUNDING PLAN.

IF every one of us and our organizations could answer ‘THE THREE BIG QUESTIONS’… it would help:

  • COMMUNICATE OUR MESSAGE.
  • FOCUS ON OUR PRIORITIES.
  • MAKE BUSINESS DECISIONS/CHOICES.

These questions are driven by Peter Drucker, Jim Collins, Tom Peters, and others.

Our CHALLENGE for you:

ANSWER THESE THREE BUSINESS QUESTIONS (as best you can)!!!

  • WHY are you in business? … is all about your VISION and your IMPACT andyour RAISON D’ETRE.
  • WHAT business are you in? … should be answered at the HIGHEST LEVEL!!! (Drucker’s old line about being in the ‘RAILROAD’ business or in the ‘TRANSPORTATION’ business might help.)
  • HOW does your business work? … is all about your BUSINESS MODEL and your BUSINESS PLAN and your FUNDING/REVENUE STREAMS.

P.S. Collins uses three CIRCLES.

 

 

We think this also works.

Let me know if this helps CHANGE THE GAME!

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Altitude Awareness

We use an Altitude Framework to order thinking, communications and storylines.

30,000′ The WHY VISION
14,000′ The WHAT STRATEGY
3′ The HOW EXECUTION

In sharing this with others, one goal is simply to make everyone aware of 30,000′ and what it means to share the message and story at 30,000’.

People respond to you at whatever level you communicate. So, if you’re at 3,′ talking about where the architects are placing bathrooms, this will frame the conversation. Instead, if you’re at 30,000,′ talking about changing and saving lives… the conversations will be different.

One example: We worked with a well-respected social entrepreneur and Ashoka fellow. A driven individual and true visionary, he gets up every morning trying to change the face of poverty. Whenever he went to make an ‘ask,’ however, the conversation always turned into a debate about the business model (at 14,000′). The Altitude Framework helped him to see why this was happening.

Being an award-winning social entrepreneur, his message had taken shape around ‘doing business in a different way’… about ‘earned income’… about ‘not relying on philanthropy’… about being ‘best in the world at being sustainable.’ Naturally, prospects were engaging him at this level (14,000′). The 30,000′ WHY wasn’t coming through in his message. His story needed to be about being best in the world at changing the face of poverty (30,000′) — first — and then incorporating a different business model (at 14,000′).

The Altitude Framework was a simple tool that made him aware of his 30,000′ message. We’re happy to report his funding conversations changed considerably based on this conscious framing exercise.

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Ask…Listen…Ask…Listen

In our trainings, we do a ‘card trick’ to demonstrate the greatest sales tip ever.

ASK a question… LISTEN to the answer… ASK another question (based on the previous response)… LISTEN to answer.

Asking questions is the best way to do DISCOVERY… the best way to create ENGAGEMENT… and an absolutely marvelous way to be able to PRESENT THE OPPORTUNITY!

Here are 3 quick tips on how to be a great listener, followed by an article from Selling Power (September/October 2011) titled ARE YOU LISTENING? (8 Steps to Positive Listening Skills That Can Improve Your Sales) by the editors of Selling Power.

  • Total focus. Actually sit up, engage with your eyes and ears as you focus on exactly what the prospect is saying.
  • Get people to tell their story. Most people love to talk about themselves and share their stories with you. This is a perfect fit with out IMPACT –> INCOME | SHARE THE STORY –> PRESENT THE OPPORTUNITY. (It’s not just you that should share the story… but they should share their story with you.)
  • Take notes. In my mind, this is a great way to show respect, show that you’re listening and show that you care. The best thing about notes for me is that it helps me focus on listening, and then when the prospect is finished I can refer back to the notes and quotes.
  • *It’s also a great way to capture as much of the visit as you can for the Memo for the Record, which, of course, you are going to complete as soon after the call as possible.

Read the article for 8 More Steps to Positive Listening Skills!

Then… ASK… LISTEN… ASK… LISTEN.

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Three Reasons Why You Should Probably Ask!

Thanks to Dan Kirsch at the Grinspoon Foundation for turning me on to influenceatwork.com. Here is the blog/article by Steve Martin, co-author and presenter at INFLUENCE AT WORK: Three Reasons Why You Should Probably Ask!

Reason #1: People are more likely say ‘yes’ than you think. Love that Martin cites actual studies. My experience is more anecdotal than scientific … yet backed up by over 6,000 visits/presentations … and thousands and thousands and thousands of ASKS in my life.

***JUST ASK is a life principle, not just a sales or business mantra.

In my world, most people actually want to say ‘yes‘ to a legitimate, fair and rational request.

Reason #2: Asking doesn’t weaken your power, it boosts it.

At The Suddes Group, we have an internal mantra of ACT or ASK. If you know what needs to be done, do it. If you’re not sure or need help or want someone else’s counsel … ASK.

***Again, not just sales. “I’ve had a long couple of days. Could you upgrade my room?” “I know my son’s tuition is due. Would it be possible to spread that over six months instead of one payment?” “Since this is a trip around the world in 23 days, including 9 all-night flights or trains, could we make all the reservations in business class/first class?”

BTW, the answer to all three of these questions was “YES“.

Reason #3. You’ll actually feel better if you ask.

Martin makes a great point about the difference between rejection and regret. Personally, I much prefer ‘rejection’ (or, better put, someone simply saying no to the request) … than to look back for weeks, months or years, with regret, wondering what would have happened if I had only asked.
 

JUST ASK. JUST ASK. JUST ASK.

 

Special, Special, Special Note to All Leaders in the For Impact World.

BIG/HUGE LESSON FROM THE FIELD.

We are doing a ton of work right now in healthcare and with healthcare foundations.

We spend a lot of time talking about about goals, increasing philanthropic revenue, staffing, major gifts vs. special events and much more.

The proverbial lightbulb went off when we started talking about ROI!

Return-On-Investment is a ridiculously simple concept for an advancement/development operation. It is especially relevant for a hospital foundation.

What is our ROI?

  • At 1X right now, it’s no wonder the hospital CEO won’t take our calls.
  • AT 2X, we’re generating revenue for the hospital, but our cost of fundraising is 50%!
  • At 3X, we become part of the conversation at the proverbial table.
  • At 5X (20% cost of fundraising), we are a integral and critical part of the business model.

There are two simple ways to dramatically change ROI: Reduce the denominator (cut expenses) and increase the numerator (raise more money).

The ROI conversation allows for a much more meaningful discussion about expenses, people, slots, what should be a foundation expense and what should be a hospital expense, etc.

Increasing philanthropic revenue is a function of ‘major gifts’, visits and presentations.
Then, the key to ROI is simple:

JUST ASK. JUST ASK. JUST ASK.

 

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Just Ask Strategy

 
I wanted to share our JUST ASK STRATEGY with everyone engaged in the For Impact world.
 

THE FOR IMPACT JUST ASK STRATEGY
(It’s SIMPLE, not easy.)

Get a VISIT …

NOT AN APPOINTMENT (THINK ‘Doctor/Dentist’!)

With a QUALIFIED PROSPECT/POTENTIAL INVESTOR …

NOT A DONOR (THINK ‘Blood/Organ’!)

To do DISCOVERY…

NOT TALK, TALK, TALK (THINK ‘Blah, Blah, Blah’!)

To SHARE THE STORY …

NOT MORE INFORMATION (THINK ‘glazed eyes’!)

To PRESENT THE OPPORTUNITY …

NOT ASK FOR MONEY (THINK ‘Beggar’!)

SHOULDER-TO-SHOULDER …

NOT FACE-TO-FACE, EYEBALL-TO-EYEBALL (THINK ‘Competition/Confrontation’!)

To FUND THE VISION!!!

NOT HELP TO ‘SURVIVE’ (THINK UGH!)

 
VOCAB, WORDS, FRAMING have a huge impact on your ATTITUDE and ACTION!

Think about getting an appointment with a donor to overwhelm them with information and ask them for money.

No wonder no one will meet with you. 🙂

P.S. Here’s how it works for the For Profit world. Your Board Members will ‘get it’.
 

THE FOR PROFIT JUST ASK STRATEGY
(It’s SIMPLE, not easy.)

Get a VISIT …

NOT AN APPOINTMENT (THINK ‘Doctor/Dentist’!)

With a QUALIFIED PROSPECT/POTENTIAL INVESTOR …

NOT A SUSPECT (THINK ‘Crime’!)

To do DISCOVERY…

NOT TALK, TALK, TALK (THINK ‘Blah, Blah, Blah’!)

To SHARE THE STORY …

NOT MORE INFORMATION (THINK ‘Glazed Eyes’!)

To PRESENT THE OPPORTUNITY …

NOT MAKE A ‘SALE’ (THINK ‘Used Cars’!)

SHOULDER-TO-SHOULDER …

NOT FACE-TO-FACE, EYEBALL-TO-EYEBALL (THINK ‘Competition/Confrontation’!)

To PROVIDE A SOLUTION!!!

NOT SELL SOMETHING (THINK UGH!)
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Nick’s Note: Just Ask


 

‘Just Ask’ the ACTION part of the For Impact message.

  • Through The Suddes Group, we’ve raised a lot of money. A big reason for this was because WE ASKED.
    So many times I’ve been on a visit with an executive director. We asked… the prospect (after some dialogue) said yes and the executive director then later said to me,

  • Just ask when timing is perfect.
  • Just ask when you know exactly what to ask for.
  • Just ask after you’ve visiting with the prospect nine times.
  • Just ask when you’re entire board is on board.
  • Just ask when those butterflies in your stomach are finally gone.
  • Just ask when you have the perfect message.
  • Just ask when you have the perfect materials.

It says, “Just Ask!”

  • Timing will never be perfect.
  • The only what you’ll know what to ask for is by asking (and getting a response).
  • You are in the business of saving, changing and impacting lives It’s not about nine visits. People cultivate because they can’t communicate!
  • Re: the board… just move… take action.
  • I still feel like I want to puke before a big ask….
  • The only way to truly test a message is to ASK.
  • Re: Materials, see my above point about message.

Just ASK is all about action.

It’s permission to move. Nothing happens until you ask!

Until you ask, (one-on-one), the message is not personal.
Until you ask, people don’t know how they can help.Until you ask, the prospect doesn’t guide you through what else is needed (from the message, from the org or plan) to make a commitment.
Until you ask, prospects can’t say YES!

Just Ask!
Always Ask.

This is 90% of everything you need to know about raising money.

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