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For Impact | The Suddes Group

Daily Nuggets: A For Impact Blog

Announcing: Board Workshops


The For Impact Board Workshop is an effort to honor the number one request from our community: “I wish I could share For Impact with my Board.”

This workshop, led by a For Impact coach, creates passionate advocates, generates organizational clarity and sparks funding momentum in a 90-minute, half-day or full-day setting.

The Board Workshop is designed to engage your Board and Senior Staff around three big components:

  1. Impact: Get everyone ‘on board’ with your impact, message and organizational story at 30,000’.
  2. Income: Commit to the ‘Just Ask’ attitude and a simple funding model that addresses your organization’s ongoing challenges with funding.
  3. The Funding Role of the Board: Transform your organization with the help of passionate advocates who understand how to Champion, Invite and Invest.

How does it work?

  • Your For Impact Coach will lead your organization through a brief discovery process to make the most of the session
  • Your Coach comes onsite to facilitate the workshop
  • Your Board receive materials and training around the Funding Roadmap for your organization

Want to learn more? Please complete this short form and Kerry Suddes will follow up.

 

The Funding Role of the Board: Champion, Invite, Invest


Every single Board that we have worked with, without exception, has a very fuzzy and ill-defined ROLE for their Board vis-à-vis INCOME.

One of the very best Executive Directors I’ve ever worked with actually told me that her Board’s ‘funding strategy’ was to buy LOTTERY TICKETS! It would be funny . . . if it wasn’t true.

Here’s what the ROLE of the Board should be in an IMPACT -> INCOME culture:

  • CHAMPION… the CAUSE and the CASE.
  • INVITE… others to get INVOLVED and ENGAGED.
  • INVEST… with a COMMENSURATE COMMITMENT (to help FUND THE VISION).

Specific Board Members are also a critical part of your SALES TEAM! They can help get the visit, predispose the visit, possibly join you on the visit, and definitely help follow-up after the visit.

Some thoughts to help you and your Board better understand these 3 big words.

  • CHAMPION. The power of this word is that everyone can and should know what it means to CHAMPION your organization, your CAUSE, and your CASE. When you present these 3 roles to your Board, if there are any Board Members who are reluctant to CHAMPION your organization, they need to be removed immediately. (Call security and have them escorted from the building.)
  • INVITE. Your Board Members and Champions need the opportunity to INVITE others to become INVOLVED and ENGAGED in your Impact. Just imagine if you went to your Board and said, “We do not want you asking people for money! We need you to INVITE a qualified prospect to a tour or memorable experience.” This is 100 times better than asking them for names!

    One of the best ways we’ve found to execute on this role is with specific membership opportunities. Let them INVITE prospects to join the President’s Circle or a Legacy Society. Then they get MEMBERS… not MONEY!

  • INVEST. The ‘COMMENSURATE’ word changes everything! Every single Board Member/Champion should make an investment (in time, energy, money) that is COMMENSURATE with their relationship, capacity, and involvement with your organization.

Special Note: ‘INVEST’ has nothing to do with Board Members ‘giving or getting $10,000’. Nothing to do with ‘time, treasure and talents’ from the 1950’s.

A $250 gift from one Board Member could be both commensurate and sacrificial. A $1 Million gift from another Board Member could be neither commensurate or anywhere near a sacrifice.

This COMMENSURATE strategy allows you to take a Board Member who is a $10,000 (commensurate) investor on a visit to present the opportunity to a $1 Million investor.

We realize (from a lot of comments and feedback from our For Impact audience) that many Board Members have been told very specifically that they did not have to give money to be on the Board. We still strongly believe that you should have this discussion with your Board around their ROLE, including the ‘INVEST with a COMMENSURATE COMMITMENT’ point.

Why? Because it’s all about the IMPACT. If they believe (CHAMPION), they should both INVITE and INVEST.

The following is a direct quote from a ‘feasibility study’ conducted by a very old and well-respected consulting firm (with our caps):

The Board must feel charged with the BURDEN of the fundraising campaign‘s success.

Trustees are expected to give SACRIFICIALLY.

BURDEN. SACRIFICE. Is it no wonder that your Board Members are not enthusiastically and passionately engaged in your fundraising and your campaigns?

Read more about The Role of the Board in our Guidebook: On Boards.