For Impact | The Suddes Group We Help You Tell Your Story and Fund Your Vision
For Impact | The Suddes Group

Daily Nuggets: A For Impact Blog

Unless Someone Hears, There Is No Communication


 

“It is the recipient who communicates.  Unless there is someone who hears, there is no communication.  There is only noise.” – Peter Drucker
Such a powerful insight that it doesn’t need any color commentary from me. 

Pairs well with:

“The single biggest problem in communication is the illusion that it has taken place.” –  George Bernard Shaw

Change Agents Almost Always Under Communicate the Vision


As a leader the vision makes the most sense to you because it lives in your head.  You probably have the most complete view of the operation, you spend the most time thinking about the vision, and feel like you’re constantly communicating that vision.

And yet, that vision is likely under communicated! Here is a great excerpt from Adam Grant’s Originals about how change agents under communicate their vision:

“When Harvard professor John Kotter studied change agents years ago, he found that they typically under communicated their visions by a factor of ten. On average, they spoke about the direction of the change ten times less often than their stakeholders needed to hear it. In one three-month period, employees might be exposed to 2.3 million words and numbers. On average during that period, the vision for change was expressed in only 13,400 words and numbers: a 30-minute speech, an hour-long meeting, a briefing, and a memo. Since more than 99 percent of the communication that employees encounter during those three months does not concern the vision, how can they be expected to understand it, let alone internalize it? The change agents don’t realize this, because they’re up to their ears in information about their vision.”

The vision for you is a full-length motion picture in which you’re the writer, producer, director — surely worth millions of words.  But likely, for the rest of your team, the vision is a word-cloud they heard on Tuesday.

In a nutshell: The vision can’t be over-communicated!