We’re re-publishing some lessons from Tom’s For Impact Campaign Manifesto: Take a Quantum Leap
Lesson: CHANGE YOUR ATTITUDE. CHANGE THE WORLD.
I will re-state this, beat you up with this, never let up on this: ATTITUDE IS EVERYTHING!
Here are 3 IDEAS TO HELP YOUR ATTITUDE with PROSPECTS/POTENTIAL INVESTORS:
1. ALWAYS ASSUME THE BEST. TELL YOURSELF: “TIMING is PERFECT…”
“Their BUSINESS is booming…”
And, of course, “They love our CAUSE and our CASE!!!”
2. DON’T MAKE THE DECISION FOR YOUR PROSPECTIVE INVESTOR! (Especially before you even get there!)
“They’ve got 3 kids in college…”
“They’re still paying on an OLD pledge…”
“I’m not SURE they can do $10,000 (or $100,000…)” etc.
It’s not important whether ‘YOU’ are ‘SURE.’ IT’S NOT YOUR MONEY! Give THEM a chance to say “YES!”
3. KNOCK THEM OFF THEIR CHAIR.
Get (a few of) them to FALL OFF THEIR CHAIR…
in SHOCK…
at the MAGNITUDE of YOUR PRESENTATION.
“I’ve never had someone sell me with such passion!”
“This is a REALLY BIG DEAL!”
(If you have NOT caused someone lately to be SHOCKED at the SIZE of the OPPORTUNITY, You’re not THINKING BIG ENOUGH!)
