Quick Background: This Funding Roadmap has gone through so many iterations over the last 30 years. It started as the Ideal Development Operation in the early 80’s with our work with Catholic high schools. Originally, it was almost all ‘green‘ … focused on funding and fundraising. The IMPACT drives INCOME epiphany changed that thinking in the early 90’s. This version (which could legitimately be v30) has been taught, trained and shared with thousands. Each word has been purposely chosen (and most have been a battle between Tom and Nick). It ain’t perfect and it will probably be tweaked again.
Special, Special, Special Note: Although I’ve tried to take 40 years of fundraising, sales, entrepreneur and business experience and simplify it into 3, 3 and 3 (with some subsets) … there is still maybe too much for many of our Type A, ADD-challenged readers/users.
Here is a SHORTCUT:
|Blue #1||Red #3||Green #3|
|Simplify Message||Determine Top 3 Prospects/Champions||Just Ask|