30 years ago, I tried to create THE IDEAL DEVELOPMENT OFFICE (IDO) for Catholic secondary schools. That subsequently morphed into a Major Gift Process and then into a Funding Roadmap … which is probably in its 10th (?), 30th (?) iteration.
Here is the latest change … and it is not made without a great deal of thought and input.
We are changing Green #2 from JUST VISIT … to JUST ENGAGE.
While JUST VISIT is a specific part of ENGAGEMENT… it is a lower hierarchy.
JUST ENGAGE reinforces at the highest level the importance of ENGAGEMENT, MAXIMIZING RELATIONSHIPS, VISITS, DIALOGUE, CONVERSATION, and more.
If you have not seen ON ENGAGEMENT (or maybe just haven’t read it in a while), now is a really good time to review.